Customer loyalty beyond discounts

In an era where consumers have thousands of options to choose from, getting loyal customers requires strategies and actions beyond discounts and classic loyalty programs.

Personalizing the customer experience

Recognizing the customer in each interaction in your business is essential to offer them proposals and benefits that fit their tastes, preferences and lifestyle

The importance of managing a unique customer ID

One of the 3 big challenges in retail industry is to know everything of a customer. It requires to manage a unique ID per customer regardless of the online and offline channels.

What is segmentation and what is it for?

En los últimos años las tendencias del marketing y de cómo vender más y mejor han ido cambiando pero hay algo que nunca cambia y que es anterior a toda la era del ecommerce: la sensación de que te traten bien.

How to develop a real omnichannel experience

It´s to take another step in your business, to make omnichannel for your client a reality. Discover the two ways to implement an omnichannel solution to engage customers and personalize their shopping experience in your brand.

Why Big Data and Mobile Marketing have arrived in retail to stay?

Classic and generally ineffective loyalty programs are being replaced, thanks to Big Data and Mobile Marketing by new digital programs that add value to the users and improve customer experience.