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User manual
Consult our user manual and take advantage of Wapping.
Use the credentials:
User: WappingUserManual
Password: Wapping.help.3210
Request a quote
Fill in your information and you will receive a quote for the monthly fee for your business.
Do you want to request a demo?
Attracting customers is easy, although increasingly expensive. The CAC does not stop growing. The great challenge is to get that customer back a second time, a third time and many more. You need to increase the LTV per customer.
Do you want to test the platform yourself?
Use the credentials:
User: demowapp@wappingweb.com
Password: wapping
Ebook - 3 claves retail EN
EBOOK WAPPING
Three key points of retail: customer loyalty, personalization and omnichannel
The guide to meet the challenges and trends that will shape the future of the sector
In our ebook you will learn about the three great challenges that all retailers must address, the relationship between all of them and how a customer centric approach is the key to success.
Differentiating your business is not a utopia, it is business intelligence and it is in your hands.
Download it now and become a customer centric brand.
Download the ebook
“Three key points of retail: customer loyalty, personalization and omnichannel”
Pricing
How do we calculate rates?
To calculate the service fee (monthly fee) we use two parameters, which allow us to size your business and offer you an efficient, personalized and scalable rate.
Number of ecommerce users
who have purchased during last 12 months
Points of sale
Number of connected P.O.S.
Request a quote
Fill in your details and you will receive a quote for the monthly fee for your business.
Wapping features
Ecommerce
Retailers and DNVB brands which want to empower their users with innovative digital services
Retail
Retailers looking for a new shopping experience in their stores.
Omnichannel
The scenario where Wapping shows all its magical performance, unifying the online and offline worlds to provide customers a transparent and omnichannel operation across all channels.
Saving programs
Give your customers an extra reason to visit and purchase in your brand creating flexible saving programs for every type of user.
Direct Discount Programs
Boost engagement with your best customers or with special colectives (employees, brand ambassadors,…) recognizing and rewarding them with credit balance with an exclusive direct discount by sales amount
Rewards
Increase repeteability and boost the average ticket building specific rewards campaigns for every group and segment of customers.
Promotions engine
Target, surprise and engage every single customer with hiper-personalized proposals and benefits on those products which really fit their tastes and preferences.
Gift vouchers
Attract new customers to your brand providing digital vouchers that currente customers cand purchase and send as a gift to another users.
Gift Card
Empower your brand with an omnichannel Gift Card program allowing users to gift friends and relatives with your Gift Cards enriched with personal dedications.
Deposit Card
Keep the balance of returns in your business and provide your customers instantaneous balance recovery on a digital wallet card.
Digital Ticket
Get rid of paper and provide your customers with the digital receipt of every purchase, no matter where it was done (online or phsycal stores)
By gender and age
Group your users by gender and age to target any population with the most suitable proposals
By membership
Build tier-level programs which encourage your customers to increase the spent in your brand to achieve the exlusive benefits of the next level.
By customer place of living or location
Filter and segment your customers regarding the region. province, city or street where they live.
By historical purchase behaviour
Build segments regarding the tastes and preferences of every single customer, what he has purchased and the spending in every specific past period of you election.
By stores
Filter your customers according to the stores (physical and online stores) the use to visit.
By payment method
Use the payment methods information to create specific cohorts
Mobile passes
Provide users a seamless method to identify and redeem all their benefits in your stores with a mobile pass of your brand in their Google Pay or Apple Pay app.
Push notifications
Keep your customers aware of every new campaign, benefit or event with personalized push notifications on their mobile phones.
User benefits management
Allow your customers to easily manage all their exclusive services and benefits: check every campaign in detail, on/off services, check current balance, check historical purchases/benefits,…
Personalized design according to brand image
In case you don´t have your own brand´s app, we provide an app with personal design according to brand image and published in Apple Store and Google Play by your brand. The app allows customers to manage all their exclusive services and benefits in your brand. In addition your ecommerce can be embedded into the app.
User benefits management
The app allows user to manage all their exclusive services and benefits: on/off services, share campaigns in social media, send/receipt gift vouchers and gift cards, check digital receipts,…
Identifying customer in physical stores
Identification of customer in physical store by transactional QR or NFC.
Ecommerce integration into APP
Embedded ecommerce integration into brand´s app. Navigation embedded without exiting the app.
Ecommerce
Plugins for Prestashop, Shopify, Magento,… and .NET & PHP API´s to connect with any ecommerce platform.
POS
.NET & Java API´s for an easy integration with any P.O.S. system
Mobile APPs
Native iOS, Android and Xamarin SDK´s for direct integration into your existing brand´s APP.
Social media
Native integration with Facebook, Instagram, WhatsApp to track customer activity in these social media.
Additional tools: CRM, Marketing automation,…
In case of require additional integration with existing platforms Wapping provides connectors to any 3rd party software through API Rest.
APP
Event, actions, benefits notifications into the brand´s APP. Creation and edition based on personalized templates.
Push mobile
Event, actions, benefits by push mobile notifications to those users with APP or with Mobile Wallet. Creation and edition based on personalized templates.
Event, actions, benefits by email. Mail editor based on personalized HTML templates.
SMS
Event, actions, benefits by SMS notifications. SMS edition based on personalized templates.
360º customer vision
Customer file with 360º behaviour analysis unified in all the sales channels and interaction points: online, physical stores, social media.
Access to customer wallet of services
Visualization of the customers wallets of services and benefits. Possibility of direct activation of an specific service.
Traceability of historical tickets, purchases, returns.
Direct access to customer operations and tickets with visualization of the applied services and benefits and online view of the digital receipt (ticket)
Analysis of customer´s situation in the business
Real-time analysis of customer’s position in the brand: tastes, preferences, purchased items, ranges, categories or sectiosn, comparative against other customers, …
Real time Dashboard
Summary dashboard customizable by business: sales, returns, customers joined to the benefits program, sales by items, analysis of customers by expense, purchase potential, …
Sales / returns analysis and time comparisons
Direct comparison of sales and returns by store and time period, by ticket amounts, ..
Detailed analysis by items, ranges, categories and sections of products
Sales and returns analysis by every type of items or specific item at a store level and time period.
Sales analysis by cutomer segmentation
Sales / return analysis by groups and segments of customers.
Customer behavior extraction
Extraction of who buys each item: gender, age, where they live, when they buy, how much they repeat, basket analysis, cross-selling behaviour,…
ROI analysis of every service and campaign
Real-time analysis of the performance of each service or campaign: use, user profiles, return on investment,….
Frequent questions regarding the platform, escalability and service rates.
Wapping provides free of charge the APIs and documentation to ingrate with the business systems (P.O.S., Ecommerce and brand APP).
However, if the IT business team wants a direct support from Wapping technical team for any of these integrations, there will be an additional cost for this concept. Contact us to tell us about your scenario and offer you a specific assessment.
Wapping can be integrated with any P.O.S. or Ecommerce system of the market through API’s.
Wapping provides fully documented APIs, .NET, Java and PHP libraries to speed up integration with point of sale software and ecommerce as much as possible. In addition, integration examples and a point of sale simulator are provided to facilitate a guided and very intuitive integration process.
On the other hand, and in order to facilitate and speed up the connection with Ecommerce systems, Wapping provides integration plugins for the main CMS on the market: Magento, Shopify, Prestashop, …
Wapping integrates with the existing brand APP through a native API offered for both iOS and Android.
The API provides the methods for the identification of the customer in a purchase in a physical store and for the visualization and management of all the services and benefits of the customer in a simple and intuitive way, so that all the services that the business creates and manages from Wapping in a hyper-segmented way (Savings Programs, Direct Discount Programs, Promotional Campaigns, Rewards, Gift Vouchers, Gift Card, Digital Receipt,…) are displayed fully integrated into the existing APP and with the look & feel of the brand.
In case a brand APP is not available, we provide a fully personalized APP for the brand (iOS and Android), which allows users to manage their exclusive services and benefits, digital ticket management as well as identification in physical stores.
In addition, users can download a brand pass in the iOS and Android Mobile Wallets to be identified in stores and to manage all their exclusive services and benefits.
No. The user does not necessarily need an APP either to identify himself in a physical store or to manage his wallet of personalized services and benefits. It´s possible to fully operate with Mobile Wallets in iOS or Android (Apple Pay, Google Pay) and even customer identification in physical storesr is also possible by phone number (although it is not the recommended option)
In addition, users can also manage their wallet of benefits and services in their Ecommerce account. The portfolio is unique (omnichannel) and all services can be used and redeemed both online and offline in a transparent way for business and customer.
Integration follows a guided process and basically the time, to connect and test depends on the dedication of customer IT team involved. On average Wapping is integrated and running in 6 weeks.
Customer identification in physical stores is available under different methods:
-
Existing brand APP, brand customized APP provided by Wapping
-
Mobile Wallet iOS or Android (Apple Pay, Google Pay, Passbook,..)
-
Phone number
On the first day of the month the system automatically calculates the number of registered POS and the number of active Ecommerce users for the previous month and generates the invoice based on these parameters. All the detailed accountability is direct available for customers in the platform.
Billing and payment is based on monthly quotes. In case of an additional mode is required, please contact us.
By default, Wapping license agreement does not require a minimum period of duration beyond one month.
About us
Wapping is a technology company formed by a team of people passionate about innovation and with high expertise in retail. We understand innovation as the engine that boost companies and redefines the way of living.
The idea of creating a specific platform for retail arises after the knowledge and experience acquired by a team with the expertise of have working in one of having designed and developed solutions and services for customer in worldwide retail leaders.
There were two main factors that practically no retailer had well resolved:
On the one hand, retailers have always been operating focused on the product (“product centric”), without taking into account each individual customer, who he is, what he likes, what he buys, what he doesn’t buy, … Practically only large digital companies had developed their business model with an approach that goes far beyond the product, a customer-centric approach.
On the other hand, businesses were making great efforts to adquire customers. Everyone had learned how to adquire customers, mainly through digital marketing campaigns. However, very few had developed strategies to effectively engage that customer who was giving them an opportunity to meet him when entering for the first time one of his physycals stores or Ecommerce.
The key, today more than ever, is to increase the CLTV per customer, understand and care for the customer who has given us the opportunity to know him. The fact is that very few companies have effective tools to achieve it. Existing solutions: generalist CDPs and CRMs as well as classic loyalty tools cover certain aspects but do not address customer knowledge, 1-to-1 connection and loyalty with a comprehensive vision, and although they allow directing campaigns and actions, they do not achieve a high conversion nor an agile and omnichannel shopping experience.
We had experience designing and implementing digital solutions for customers on an international scale and we saw that there was no loyalty platform with an omnichannel operation that was designed from the beginning as a specific solution for retail.
There was a real chance to connect the online and the physical worlds creating a new outstanding shopping experience focused on the customer. It was not a utopia.
After years of hard work, Wapping became reality and was ready for release end of 2019.
Wapping offers businesses and brands the possibility of significantly increasing their sales, customer affinity and easily attracting new users by connecting 1 to1 with each customer through relevant and significant services and benefits.
With Wapping, retailers differentiate themselves from their competitors and offer their customers a new, agile, personalized and omnichannel shopping experience, with services, proposals and benefits according to tastes and preferences of each consumer and that they can enjoy online and offline indistinctly.
If you want to be one of those who differentiate your brand and ensure the future of your business, let us to come along with you through this exciting journey.
—
The Wapping team.
Cookies policy
Cookies policy
A cookie is a file that is downloaded onto the user’s device when getting access to certain web pages to store and retrieve information about the navigation on that computer.
The following cookies are used on this website, which are detailed below:
pll_language: own cookie belonging to the toolkit of the website creation platform. It saves the language chosen in the navigation. It expires a year since the last update.
To run the Adaptive Images system, we use 3 technical cookies: uncodeAI.css, uncodeAI.images, uncodeAI.screen
These cookies contain runtime information about the graphic window and the resolution of the screen, this data is used in any update of the page to calculate the correct adaptive images. Personal information is not stored inside these cookies. They expire at the end of the browsing session.
To deactivate the use of cookies or modify their settings you must access the configuration of your web browser. We attach, for informational purposes, a link to the documentation of the most frequently used browsers.
- Internet Explorer: Click here
- Chrome: Click here
- Mozilla Firefox: Click here
- Apple Safari: Click here
Legal warning
1. Identification of the Owner
Information on the Owner of the corporate website “www.wappingweb.com“, for the purposes set forth in article 10 of the Law of Information Society Services and Electronic Commerce:
- WAPPING NETWORKS, S.L.
- CIF/NIF: B70463195
- Address: /José Pascual López Cortón 2, 12 A, 15008, A Coruña, España.
- Phone number: 986 818 100
- Mail: info@wappingweb.com
- Company registered in the Mercantile Registry of A Coruña, Volume 3557, Book 120, Page 53.061.
2. Object
The conditions hereinafter regulate the use that the owner makes available to the users of the website, which may be modified without prior notice, therefore, you should review them often, especially if you are doing an effective use of products and/or services.
3. Access and Use conditions
Access to this Website is free and it attributes visitors the condition of User, who will be entitled to get access to contents or even contact the site administrators.
The User must therefore read, understand and accept these terms of use before proceeding to the navigation and / or use of the services, which will imply express acceptance and adhesion to them in the terms and conditions that are expressed below: i) Commitment to the diligent use of resources, with strict compliance with current legislation, according to the generally accepted rules of network etiquette “netiquette”; ii) The User will accept the terms and conditions of an specific service or resource in case these are required, which will be explicitly requested in its case and; iii) The user will not be able to make use of the Website outside the scope accepted by these terms of use, specifically for illegal purposes, contrary to morality or public order in any of its forms, or that could be considered as offense.
Likewise, in the event that comments or opinions are allowed, the Owner will not be held responsible in any way for the opinions expressed by third parties, although it reserves the right to withdraw or even not publish those that are offensive or inappropriate or, if not, when he was effective awareness of the published content.
4. Intellectual and Industrial Property
The Owner has all rights to the Website, its logos, structure, images and elements of the object code, as well as the programming and engineering of the source code. All these elements, in addition to the publications included are protected by the Spanish and European regulations on intellectual and industrial property.
It is strictly forbidden any reproduction, adaptation, modification or public communication, totally or partially of the contents of the website, made in any form or by any means, electronic, mechanical, manual or other, without express permission from the owner.
Any link to the Website should be directed to the “home page”. Deep linking to internal pages of the Website or directed to other content than the aforementioned is expressly prohibited. Likewise navigation over “frames” is prohibited.
5. Protection of personal data
The Owner has undertaken all the security measures, both technical and organizational, required by the regulations on data protection, more specifically according to Organic Law 3/2018 on the Protection of Personal Data and the Guarantee of Digital Rights and the European Data Protection Regulation 2016 / 679.
All the information in this regard is available in the Privacy Policy section.
6. Legislation and applicable jurisdiction
These General Conditions are subject to the Spanish law, submitting any dispute to the courts and tribunals of the city of A Coruña, waiving any other general or special jurisdiction that may correspond.