Audience builder
Your customers are unique. Treat them as such. Whatever they are.
A powerful audience manager. Use real time and historical data to define accurate audiences.
Build and scale a loyalty program to attract and engage with your different customer profiles and offer each one what adds value and meaning.
Real time user profiles and audiences
Build in seconds dynamic audiences based on dozens of relevant parameters regarding your customers tastes, preferences and historical purchases.
Groups of interest
Easily define the rules to dynamically create groups of customers by age, gender or consumption habits.
Build special groups: influencers, employees, students, seniors just delivering special codes to join the group.
Use the groups to create amazing services that work autonomous.
Segments
Gain deep customer understanding of who your customers are, their interests and their intentions to activate them, drive your marketing actions to a next level and improve customer experience.
Manage unified and reliable customer data, automated ingested.
Identify hundreds of customer profiles by combining dozens of different parameters and build accurate, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.
Membership tiers
Define Tier-based programs to create higher benefits that incrementally increase in value and offer an exclusive brand experience.
Use membership tiers in audience tool to monitor & analyze member activity and interests.
Differentiate your brand and stand out from the competition creating a community of users wishing to reach a higher tier to enjoy exclusive benefits.
Export and save
The powerful audience manager allows not only to create dynamic audiences but also export and save any of them to be used in external campaigns.
Use them to drive your telemarketing or offline campaigns, managing reliable customer data.
Turn data into action
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Multi-parameter segmentation
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Supplier segmentation
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Customized tags
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Much more than a segmentation tool
Dynamic behaviour
Dynamic Audiences keeps your target users groups and segments updated avoiding constantly audience refreshes and ensuring that your campaigns target stay up-to-date and relevant.
No need of IT staff
Marketers can easily add segmentation parameters in an intuitive editor to define accurate audiences based on multiple attributes. Just drag & drop. As easy that you won ́t need support from your IT staff.
AI powered
Optimize next best actions by evaluating impact in advance. Take to the next level 1:1 personalization presenting always relevant content, products, and offers.
Loyalty program for Grocery
Turn your brand into the preferred choice for your customers.
Food and beverage industry tackles with vast amount of competition. It ́necessary to ensure you customers not only come to you, but keep coming back.
Attract and engage customers has never been so easy
Understanding customers and being able to easily define dynamics audiences based on their tastes and preferences is the best way to keep customers engaged with your brand and make them easy to always choose your brand as the next purchase option.
Real-time ROI analytics
Get valuable customer behavior insights and track in detail and real-time sales conversions and campaigns redemptions to easily measure your actions performance and continuously optimize them.
Powerful promotion engine
Build, without IT dependency, the most suitable campaign or benefit for every customer, on every product and for every specific calendar. Boost sales with more that 10 different types of promotions and coupons working indistinctly in your stores and ecommerce.
Involve your suppliers
Make your suppliers to be part of your campaigns strategy and provide them access to a brand portal with statistics to boost collaboration and together define your next campaigns.
Key features for the grocery industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategies.
Flexible coupons and promos
Activate sales delivering the most effective promotions and coupons while saving your margins by individualizing for every single shopper.
Manage communities
Identify and create communities providing each one exclusive benefits according to whom they are and what they are looking for.
Reward programs
Encourage your customers to shop more and unlock exclusive rewards and perks. Build different reward programs by membership tier, age or historical consumption.
Prizes and giveaways
Encourage your audience to participate in prizes to increase engagement and activate partner brands. Setup & customize different goals that participants have to reach in order to be part of a prize draw.
Digital receipts
Align your brand with environmental protection policies, provide your customers an easier way to hang on to and to reference later on receipts and reduced your operational overhead costs.
Consumer APP
Empower your current APP and offer real value to your consumers integrating an interactive personal wallet where they check, activate and redeem all their programs, promotions and benefits.
Omnichannel performance
Deliver your customers a seamless omnichannel shopping experience in your physical stores and e-commerce when it comes to adding, redeeming and enjoying all its exclusive services and benefits.
Loyalty program for Fashion
Build a loyalty program to grow your Brand-Loving Community.
Classic loyalty approaches and broad-based discount campaigns downgrade your brand and don’t achieve true loyalty.
Delight your customers offering a new, personalized and omnichannel shopping experience.
Designed to manage the fashion industry characteristics
Specific characteristics regarding products variedity, sales channels or customers demands, requires a platform designed to manage all these peculiarities.
Product categorization
Manage products classified by sections, categories, ranges, colours, sizes, specific attributes and define campaigns and analysis based on all this parameters.
Ecommerce and physical stores
Make it easy for your customers, no matter where they are, every service, program or campaign works indistinctly in your brick & mortar stores and in your ecommerce. And so important, without IT dependency.
Aspirational loyalty
Customers look for brands representing something more than products. An emotional identification that can only be achieved by knowing your customers, understanding them and driving benefits that really fit their lifestyle.
Key features for the fashion industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategies.
Exclusive or VIP privileges
Make your brand feel exclusive building VIP and exclusive programs to engage those valuable repeat purchasers.
Membership tiers
Increase member engagement setting personalised saving programs, direct discount programs and rewards that increase with each loyalty tier.
Personalized offers
Stop downgrading your brand with broad-based offers and create meaningful promotions giving each shopper the minimum push needed to purchase.
Social and Experiential rewards
Deliver truly unique experiences that offer more than discounts on a product and create lasting memories that build positive emotions in your customers´mind.
Gift Card and Gift Vouchers
Boost brand recognition, improve customer retention and attract new users with our personalizable omnichannel Gift card and Gift vouchers.
Deposit Card
Offer your customers a instantaneous refund method for returns while saving the balance into your business.
Mobile wallet
Make it easy to get started and to use your loyalty program by being always present in your customers´ phone as a mobile pass.
Omnichannel performance
Deliver a seamless shopping experience in your stores and ecommerce when it comes to adding, redeeming and enjoying customers´ services and benefits.
Loyalty program for Beauty
Build seamless brand experiences that inspire customer loyalty and affinity.
Delivering innovative and safe to use products to enhance natural features is a matter of trust where customers opinions and social conversations achieve special relevance.
Build and scale a loyalty program to attract and engage new members through the power of community.
Reward your customers with personalized incentives and experiences
Bond your customers by setting personalized rewards and exclusive experiences that increase with each loyalty tier.
Referrals
Recognize and prize your users when commenting their experiences, sharing their exclusive campaigns and attracting their family & friends to your brand. Trust is everything and your best customers your best salespeople.
Targeted campaigns
Create meaningful and performing interactions for long-lasting relationships with data-driven actions based on different sorts of gifts, promotions or rewards.
Suppliers collaboration
Use the CDP module to provide customer intelligence insights and campaign redemption analysis. Inform decisions about product placement in stores and drive marketing campaigns, budget allocations, and other high-level business strategies by making your suppliers part of your loyalty strategy.
Key features for the beauty industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategy to boost LTV and turnover.
Exclusive or VIP privileges
Make your brand feel exclusive building VIP and exclusive programs to engage those valuable repeat purchasers and incentivize them to come back again.
Membership tiers
Increase member engagement setting personalised saving programs, direct discount programs, rewards and benefits that increase with each loyalty tier.
Personalized offers
Stop downgrading your brand with broad-based offers. Create meaningful promotions giving each shopper the minimum push needed to purchase.
Social and Experiential rewards
Deliver truly unique experiences that offer more than discounts on a product and create lasting memories to build positive emotions associated with your brand.
Gift Card and Gift Vouchers
Boost brand recognition, improve customer retention and attract new user with our amazing, fully personalizable omnichannel Gift card and Gift vouchers services.
Deposit Card
Offer your customers a instantaneous refund method for returns while saving the balance into your business. Incentivize deposit card use by providing an optional extra balance.
Mobile wallet
Make it easy to get started and to use your loyalty program by being always present in your customers ́ phone as a mobile pass in Apple Wallet or Google Wallet.
Omnichannel performance
Deliver your customers a seamless omnichannel shopping experience in your physical stores and e-commerce when it comes to adding, redeeming and enjoying all its exclusive services and benefits.
Omnichannel loyalty platform
The First CDP specifically designed to Understand, Activate and Boost Customers Loyalty in Omnichannel Retailers
Cutting-edge technology covering the 3 great challenges to differentiate your brand and grow your business:
✓ Understand your customers
✓ Activate and engage users with personalized benefits
✓ Offer an omnichannel shopping experience
The platform that connects all your sales channels to know your customers and offer them personalized proposals, services and benefits that work indistinctly in Physical Stores and Ecommerce.
Trusted by leader brands
Acquisition is important, but today, more than ever, you need to take care of your customers
Existing CRM, CDP and Loyalty solutions have not been designed specifically for retail and Marketing Automation covers only part of the need
Most companies lauch communications to their users but do not have unique omnichannel customer identities and cannot create services, proposals and benefits integrated into checkout that work instantly in physical stores and Ecommerce
A step further is necessary
To create, non only the perfect communication, but the perfect shopping experience for each one of your customers!
Be ahead of your customers wishes
Connect all your sales channels to fully understand the tastes and preferences of your customers and anticipate their wishes.
Manage a unique customer ID for all channels
Identify your customers in a unique way regardless of the sales channel or the device they use.
Offer a personalized and omnichannel shopping experience
Build individualized proposals, services and benefits for each customer to be used in your physical stores and Ecommerce without friction, integrated into the checkout.
Intuitive and ease to use
Wapping connects all your sales channels to real-time track every customer interaction in your brand.
Data under a validated and unique customer ID for all channels enters the platform clean, without inconsistent processes of joining and silo curation.
This 100% reliable data is the basis on which the platform works for effective customer management, creation of precise audiences and construction of personalized proposals, services and benefits for each user.
Our unified Customer View manage all the most relevant data about the past, present, and future behavior of every single customer.
Purchases, returns, average receipt, active wallet services, audiences, notifications, legal texts,…. the whole omnichannel customer information accessible with a single click!
Define audiences based on the behavior of your users and build 1:1 services, campaigns and benefits.
A powerful engine to build digital services and benefits that activate customers, boost loyalty and improve conversion.
The transactional connection allows a seamless application of every service and benefit in physical stores and online.
Detect patterns, build audiences and roll out services in a matter of minutes, without dependence on other departments (IT, Ecommerce,…) and without the need to create price changes, discount codes, etc. Every published service enters the wallets of target customers and works instantly in brick and mortar stores and online.
Get access to instant analytics from your data the moment you need it. Dig deeper to find out connections between seemingly unrelated data.
Dashboards, insights and reports always accessible with real time data to understand patterns and trends and to measure the return of every action.
What are achieving the companies using Wapping?
40%
purchase frequency increase
20%
more spent per customer
15%
adquisition of new customers
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