Insights and Analytics
Comprehensive analytics for smart decisions.
Wapping gathers all the information regarding customers ́purchases and social media activity to provide a clear view of trends, patterns and to analyze ROI of every action.
Business analytics
Customer insights
ROI metrics
Notifications impact
Customer intelligence
Unify data from all online and offline sources to create a unified customer profile and understand your customers personally.
Leverage customer intelligence analytics to turn your data into actionable human insights that put your brand a step ahead of the competition.
Retail insights
Be the first in your market to identify and adopt regional and global trends into your assortment to develop a business strategy that’s aligned with market and customer demands.
Transform valuable KPI ́s into programs, campaigns and actions to drive sales.
Increase purchase frequency
Look at the recency and the average days between transactions tol identify the perfect time to send a new sales-oriented campaign to your customers.
Reengage and reactivate your new and repeat customers with smart campaigns triggered by the information you’ve already collected about them.
Detect cross-selling and upselling opportunities
Understand alignment between products and customers based on the historical customer habits and patterns.
Easily evaluate cross-sell, and upsell compatibility of products, and market segments.
Discover more about your suppliers
Get instantaneous access to sales reporting by supplier detailed by product, categories and customer profiles.
Detect in advance best brands performance for every market niche and share actionable insights with your suppliers to provide them a clear understanding of who, when, how much.. demands any of their products. Build together with them win-win campaigns for each customer audience.
Define your own views
Design and build custom dashboards with the relevant information you want to display any department or manager.
Organize your views by user profiles, business areas, customer preferred store, etc to show anyone just the information they need.
First-class dashboards and reports to drive the present and the future of your business
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
Dashboard
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
Real-time visualization
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
Historical analysis
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
Interactive performance
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
Data export
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
Loyalty program for retail
The loyalty platform tailor-made for retail industry.
A SaaS cutting-edge unified platform to know all about your customers, activate and engage them no matter the channel they use.
Wapping is the all-in-one platform that combines customer data management (CDP) with a powerful customer centric services center specifically designed for retail.
Omnichanel Performance
Customer Data Platform (CDP)
Customer Centric Services Engine
Digital Loyalty
CX Personalization
Brand’s App Integration
Don´t settle for points or discount programs. Build 100% personalized marketing strategies and experiences
CASHBACK
Increase customer frequency by offering points or a % of discount on future purchases.
GIFT COUPONS
Make easy for your customers to give away your items to relatives and friends with the digital voucher service.
REWARDS
Award your customers with items or services achievable after predefined purchase behaviors.
DEPOSIT CARD
Provide instantaneous balance return at the time you keep the credit in your business.
PROMOTIONS
Campaigns based on purchase amount, % discount, discount depending on the number of units, free units or extra saving on future visits.
DIGITAL TICKET
Each operation automatically generates a digital receipt that your customers can check in your app at anytime.
GIFT CARD
Offer your users an omnichannel gift card program fully customizable.
DIRECT DISCOUNTS
Build direct discount programs based on the type of customer (age, purchase trends, employees, groups,…).
How is the customer identified to enjoy all its benefits?
In your physical stores
In your ecommerce
In your App
In his Mobile Wallet
With his Smartwatch
In your ecommerce
Integrated in his account
Design omnichannel campaigns
Unify the online and offline: Identify your customer at any point of interaction and build services that work seamless in both channels. Unify the sale without changing you cash system or your ecommerce.
Make life easier for your customers
Differentiate your brand with digital services for a unique shopping experience: Build a permanent link with your users and make them feel at home with an outstanding customer experience.
A personalized experience
Know your customers´ needs: Succeed driving exclusive and personalized benefits that fit with their tastes, preferences and lifestyle.
Atract new customers
Take advantage of your best users to extend your actions between their friends and family: Make them possible to easily buy and gift your products and special offers with just one click.
Optimize your marketing investiment
Use the power of the 1 to 1 connection with your customers: Calculate in advance the ROI of every campaign, success and increase conversion with high precision actions.
Grow the purchase average ticket
Make use of the automatic recommendations for cross-selling and upselling opportunities: Motivate your clients with right proposal, at the perfect time and through the correct channel.
Audience builder
Your customers are unique. Treat them as such. Whatever they are.
A powerful audience manager. Use real time and historical data to define accurate audiences.
Build and scale a loyalty program to attract and engage with your different customer profiles and offer each one what adds value and meaning.
Real time user profiles and audiences
Build in seconds dynamic audiences based on dozens of relevant parameters regarding your customers tastes, preferences and historical purchases.
Groups of interest
Easily define the rules to dynamically create groups of customers by age, gender or consumption habits.
Build special groups: influencers, employees, students, seniors just delivering special codes to join the group.
Use the groups to create amazing services that work autonomous.
Segments
Gain deep customer understanding of who your customers are, their interests and their intentions to activate them, drive your marketing actions to a next level and improve customer experience.
Manage unified and reliable customer data, automated ingested.
Identify hundreds of customer profiles by combining dozens of different parameters and build accurate, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.
Membership tiers
Define Tier-based programs to create higher benefits that incrementally increase in value and offer an exclusive brand experience.
Use membership tiers in audience tool to monitor & analyze member activity and interests.
Differentiate your brand and stand out from the competition creating a community of users wishing to reach a higher tier to enjoy exclusive benefits.
Export and save
The powerful audience manager allows not only to create dynamic audiences but also export and save any of them to be used in external campaigns.
Use them to drive your telemarketing or offline campaigns, managing reliable customer data.
Turn data into action
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Multi-parameter segmentation
Omnichannel audiences with the highest granularity
Every transaction and interaction (physical store, ecommerce) is tracked and registered at a line level under a unique ID per customer grabbing also customer interactions in social media.
It provides omnichannel segmentation by multiple consumer criteria: age, gender, preferences, demographics and historical behaviour: receipts, stores, products, ranges, categories, sections,…
Supplier segmentation
Stand out from your competitors
Make use of supplier information of every product to quickly create segments based on the brand or manufacturer.
Provide your suppliers unparalleled data regarding shoppers and their products.
Drive engagement and growth applying actionable customer and campaign insights.
Customized tags
Add your own rules
Define your own tags to categorize products and customers by specific parameters and marks of your business: vegan, eco, modern, classic,…
Use these tags as segmentation criteria to identify customers´ groups or patterns to achieve a superior accurate and drive relevant impacts.
Much more than a segmentation tool
Dynamic behaviour
Dynamic Audiences keeps your target users groups and segments updated avoiding constantly audience refreshes and ensuring that your campaigns target stay up-to-date and relevant.
No need of IT staff
Marketers can easily add segmentation parameters in an intuitive editor to define accurate audiences based on multiple attributes. Just drag & drop. As easy that you won ́t need support from your IT staff.
AI powered
Optimize next best actions by evaluating impact in advance. Take to the next level 1:1 personalization presenting always relevant content, products, and offers.
Loyalty program for Grocery
Turn your brand into the preferred choice for your customers.
Food and beverage industry tackles with vast amount of competition. It ́necessary to ensure you customers not only come to you, but keep coming back.
Attract and engage customers has never been so easy
Understanding customers and being able to easily define dynamics audiences based on their tastes and preferences is the best way to keep customers engaged with your brand and make them easy to always choose your brand as the next purchase option.
Real-time ROI analytics
Get valuable customer behavior insights and track in detail and real-time sales conversions and campaigns redemptions to easily measure your actions performance and continuously optimize them.
Powerful promotion engine
Build, without IT dependency, the most suitable campaign or benefit for every customer, on every product and for every specific calendar. Boost sales with more that 10 different types of promotions and coupons working indistinctly in your stores and ecommerce.
Involve your suppliers
Make your suppliers to be part of your campaigns strategy and provide them access to a brand portal with statistics to boost collaboration and together define your next campaigns.
Key features for the grocery industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategies.
Flexible coupons and promos
Activate sales delivering the most effective promotions and coupons while saving your margins by individualizing for every single shopper.
Manage communities
Identify and create communities providing each one exclusive benefits according to whom they are and what they are looking for.
Reward programs
Encourage your customers to shop more and unlock exclusive rewards and perks. Build different reward programs by membership tier, age or historical consumption.
Prizes and giveaways
Encourage your audience to participate in prizes to increase engagement and activate partner brands. Setup & customize different goals that participants have to reach in order to be part of a prize draw.
Digital receipts
Align your brand with environmental protection policies, provide your customers an easier way to hang on to and to reference later on receipts and reduced your operational overhead costs.
Consumer APP
Empower your current APP and offer real value to your consumers integrating an interactive personal wallet where they check, activate and redeem all their programs, promotions and benefits.
Omnichannel performance
Deliver your customers a seamless omnichannel shopping experience in your physical stores and e-commerce when it comes to adding, redeeming and enjoying all its exclusive services and benefits.
Loyalty program for Fashion
Build a loyalty program to grow your Brand-Loving Community.
Classic loyalty approaches and broad-based discount campaigns downgrade your brand and don’t achieve true loyalty.
Delight your customers offering a new, personalized and omnichannel shopping experience.
Designed to manage the fashion industry characteristics
Specific characteristics regarding products variedity, sales channels or customers demands, requires a platform designed to manage all these peculiarities.
Product categorization
Manage products classified by sections, categories, ranges, colours, sizes, specific attributes and define campaigns and analysis based on all this parameters.
Ecommerce and physical stores
Make it easy for your customers, no matter where they are, every service, program or campaign works indistinctly in your brick & mortar stores and in your ecommerce. And so important, without IT dependency.
Aspirational loyalty
Customers look for brands representing something more than products. An emotional identification that can only be achieved by knowing your customers, understanding them and driving benefits that really fit their lifestyle.
Key features for the fashion industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategies.
Exclusive or VIP privileges
Make your brand feel exclusive building VIP and exclusive programs to engage those valuable repeat purchasers.
Membership tiers
Increase member engagement setting personalised saving programs, direct discount programs and rewards that increase with each loyalty tier.
Personalized offers
Stop downgrading your brand with broad-based offers and create meaningful promotions giving each shopper the minimum push needed to purchase.
Social and Experiential rewards
Deliver truly unique experiences that offer more than discounts on a product and create lasting memories that build positive emotions in your customers´mind.
Gift Card and Gift Vouchers
Boost brand recognition, improve customer retention and attract new users with our personalizable omnichannel Gift card and Gift vouchers.
Deposit Card
Offer your customers a instantaneous refund method for returns while saving the balance into your business.
Mobile wallet
Make it easy to get started and to use your loyalty program by being always present in your customers´ phone as a mobile pass.
Omnichannel performance
Deliver a seamless shopping experience in your stores and ecommerce when it comes to adding, redeeming and enjoying customers´ services and benefits.
Loyalty program for Beauty
Build seamless brand experiences that inspire customer loyalty and affinity.
Delivering innovative and safe to use products to enhance natural features is a matter of trust where customers opinions and social conversations achieve special relevance.
Build and scale a loyalty program to attract and engage new members through the power of community.
Reward your customers with personalized incentives and experiences
Bond your customers by setting personalized rewards and exclusive experiences that increase with each loyalty tier.
Referrals
Recognize and prize your users when commenting their experiences, sharing their exclusive campaigns and attracting their family & friends to your brand. Trust is everything and your best customers your best salespeople.
Targeted campaigns
Create meaningful and performing interactions for long-lasting relationships with data-driven actions based on different sorts of gifts, promotions or rewards.
Suppliers collaboration
Use the CDP module to provide customer intelligence insights and campaign redemption analysis. Inform decisions about product placement in stores and drive marketing campaigns, budget allocations, and other high-level business strategies by making your suppliers part of your loyalty strategy.
Key features for the beauty industry
Customer intelligence
Gather and analyze customer information to get the most out of your data with an automated, personalized and data-driven marketing strategy to boost LTV and turnover.
Exclusive or VIP privileges
Make your brand feel exclusive building VIP and exclusive programs to engage those valuable repeat purchasers and incentivize them to come back again.
Membership tiers
Increase member engagement setting personalised saving programs, direct discount programs, rewards and benefits that increase with each loyalty tier.
Personalized offers
Stop downgrading your brand with broad-based offers. Create meaningful promotions giving each shopper the minimum push needed to purchase.
Social and Experiential rewards
Deliver truly unique experiences that offer more than discounts on a product and create lasting memories to build positive emotions associated with your brand.
Gift Card and Gift Vouchers
Boost brand recognition, improve customer retention and attract new user with our amazing, fully personalizable omnichannel Gift card and Gift vouchers services.
Deposit Card
Offer your customers a instantaneous refund method for returns while saving the balance into your business. Incentivize deposit card use by providing an optional extra balance.
Mobile wallet
Make it easy to get started and to use your loyalty program by being always present in your customers ́ phone as a mobile pass in Apple Wallet or Google Wallet.
Omnichannel performance
Deliver your customers a seamless omnichannel shopping experience in your physical stores and e-commerce when it comes to adding, redeeming and enjoying all its exclusive services and benefits.