Customer intelligence platform
A CDP designed for retail
Wapping connects all your sales channels to real-time collect clean and detailed data of every transaction and contact of your customers in your business.
The next generation of a CDP
Retail characterístics make it different to any other sector. Customer purchases offline are not identified. First step in a CDP is to manage a unique ID per customer. Wapping provides this unique customer ID to guarantee that every purchase on and offline are allocated under the same customer file.
This is the base to understand customer behaviour, enrich customer data through AI and launch personalized campaigns for each individual customer through their preferred channels, at scale.
Real-time, clean and reliable data
Forget about joining silos trying to merge data by common fields. Wapping grabs data from the raw sources ensuring that customer is identified under an ID no matter where the interaction is done. Data is clean, real-time and 100% reliable, ready to use.
Unified single customer view
Optimize every experience by getting access to complete customer context. Unify each touch point across every channel into a single profile and make it accessible to your teams: marketing, store managers,…
Deliver personalized experiences
Real-time predictions and product recommendations across the whole platform. Deliver effective personalized campaigns while saving your margins by individualizing for every single shopper.
Discover the intent of your customers
Discover the future intent of your customers with the help of predictive analytics. Rank customers by different propensity to purchase certain categories and use these insights to boost the performance of your marketing campaigns across any channel. Leverage the power clean data to proactively target likely-to-convert users or to mitigate churn risk.
Impact analytics accessible with just one click
Empower your marketing team, providing them real-time intuitive data to measure ROI/ROAS of every campaign, optimize it and achieve better results.
Simplify regulatory compliance
Achieve compliance with regulations like the GDPR with automated data subject rights management. Define in our platform your privacy policy and updates, deliver them to your customer and keep real-time registering of every consent.
Empower your teams with real-time reliable data and analytics
Allow marketers to anticipate the future
Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.
Ensure customers remember through personalized, in-store experiences
Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.
The necessary step in your online campaigns
Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.
Enhance your financial planning
Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.
Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.
Give your customer support a complete view of customers
Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.
Taking Decisions Based on Data
A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.
Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.
Marketing
Allow marketers to anticipate the future
Provide marketing team to know exactly how the customer is interacting with the brand in any channel and give them the speed of consumer decision-making by enabling targeted customer experiences at the right time.
Retail
Ensure customers remember through personalized, in-store experiences
Empower your sales assistants with access to valuable customer information at a glance and make sure your customers feel the love to keep them coming back for more.
Ecommerce
The necessary step in your online campaigns
Use insights to understand customers and anticipate their needs instead of fitting every customer into an automated, cookie-cutter campaign. Make use of this consumer-centric approach allows to choose the right marketing action at the right time and place through Next-Best-Action decisioning.
Financing
Enhance your financial planning
Understand the current and future financial health of your company with quickly and accurately data presented for further interrogation.
Use the power of dynamic analysis to determine how well you are likely to perform over time. Evaluate historical data alongside forward-looking statements to assemble a forecast that considers potential variations over time.
Customer service
Give your customer support a complete view of customers
Brings up a unified customer profile with the tracking of orders and interactions so support agents can process customer concerns smoothly without the back-and-forth among other departments.
Management
Taking Decisions Based on Data
A CDP design specialized for the retail sector provides a systematic and comprehensive way to process and display data for corporate managers.
Provide your C-level of the right analyses and assessments of figures and KPIs to significantly improve entrepreneurial decision-making.
App and Mobile Wallet
Offer your customers a digital wallet in your brand.
Differentiate your brand and enhance customer experience by allowing your users to manage all their exclusive services and benefits in a digital wallet.
Two options, the same best in class experience
The customer wallet inside your APP
If you already run your own APP, you can easily integrate the customer wallet on it to provide your users the benefits of your loyalty program inside your own APP.
If you don’t have an APP and you want to offer your customers one, we offer you our white label application fully customized for your brand.
An smart alternative without installing an APP
Even though APPs that provide a real value are a must, not everybody love APPs.
Provide your users an smart alternative with Mobile Pass technology embedded in Apple Wallet and Google Wallet.
Ready to use
Our white-label APP allows a quick to market solution with a high level of personalization without need of tech skills. Easily define your brand look&feel and set-up loyalty programs, coupons, rewards, gift card programs, store locations,...
iOS & Android
Our team publishes your APPs in the stores. We take care of everything and we support any update so you can focus on your business while we focus on help you growing it.
No limits
With APPs and Mobile Pass options available, provide your customers the tool to manage all their exclusive services and benefits and securely identify themselves at stores at anywhere at anytime.
Offer your users an easy registration
Join new members to your loyalty program with a simple and customizable sign-up process. Define the fields to be required and those optional.
Allow your customers to install your Mobile Pass just one-click or scanning a QR code.
Transfer your customers the control
All your loyalty actions managed in real-time, anytime, anywhere.
Let your customers to manage, activate, deactivate every single program at one click.
A powerful personalized promotion engine
Improve conversions by identifying shoppers and promoting targeted offers.
Help your shoppers realise they’re getting the best deal possible by promoting on-site coupons, deals, 3×2, discount on 2nd unit and many other offers.
Incentivize your customers with advanced rewards and benefits
Attract and engage customers with unparalleled products and services that your users will achieve by earning points or completing certain milestones.
Build different rewards programs for any group of customers.
Keep your customers updated
Drive to each customer those news, proposals and suggestions that really fit their tastes, preferences and lifestyle to make them to feel part of you. Take care of your customers and they will take care of your brand.
Enhance the customer experience
Offer your customers a convenient way to store purchase information and manage warranties.
E-receips are a smarter, more engaging alternative to paper, PDF and standard email receipts.
Improve user retention
Drive engagement with personalized push Notifications across Mobile and In-app
Customize any part of the message with information or activity from the user’s profile, campaigns or expiration dates.
Enable personalized two-way communication
Converse with your customers using WhatsApp and drive rich personalized conversations.
The fastest way to connect and provide a close support to your users.
Make it easy for your users to reach your stores
Integrate a store locator into your APP and allow your clients to find the closest one and reach it with an intuitive wayfinding.
Allow your users to feel special
Define group membership rules and build specific programs and campaigns for each one.
Offer your customers an easy way to join to a group to start enjoying it´s exclusive benefits.
Your online store just one-click away
Merge the physical and digital experience integrating your online store access into your APP. Allow your customers to experience an uniform experience without getting out from your APP.
Sign-up
Offer your users an easy registration
Join new members to your loyalty program with a simple and customizable sign-up process. Define the fields to be required and those optional.
Allow your customers to install your Mobile Pass just one-click or scanning a QR code.
Loyalty
Transfer your customers the control
All your loyalty actions managed in real-time, anytime, anywhere.
Let your customers to manage, activate, deactivate every single program at one click.
Promos
A powerful personalized promotion engine
Improve conversions by identifying shoppers and promoting targeted offers.
Help your shoppers realise they’re getting the best deal possible by promoting on-site coupons, deals, 3×2, discount on 2nd unit and many other offers.
Rewards
Incentivize your customers with advanced rewards and benefits
Attract and engage customers with unparalleled products and services that your users will achieve by earning points or completing certain milestones.
Build different rewards programs for any group of customers.
Posts
Keep your customers updated
Drive to each customer those news, proposals and suggestions that really fit their tastes, preferences and lifestyle to make them to feel part of you. Take care of your customers and they will take care of your brand.
Receipts
Enhance the customer experience
Offer your customers a convenient way to store purchase information and manage warranties.
E-receips are a smarter, more engaging alternative to paper, PDF and standard email receipts.
Push
Improve user retention
Drive engagement with personalized push Notifications across Mobile and In-app
Customize any part of the message with information or activity from the user’s profile, campaigns or expiration dates.
Enable personalized two-way communication
Converse with your customers using WhatsApp and drive rich personalized conversations.
The fastest way to connect and provide a close support to your users.
Locations
Make it easy for your users to reach your stores
Integrate a store locator into your APP and allow your clients to find the closest one and reach it with an intuitive wayfinding.
Groups
Allow your users to feel special
Define group membership rules and build specific programs and campaigns for each one.
Offer your customers an easy way to join to a group to start enjoying it´s exclusive benefits.
Ecommerce
Your online store just one-click away
Merge the physical and digital experience integrating your online store access into your APP. Allow your customers to experience an uniform experience without getting out from your APP.
Omnichannel promotion engine
Boost your conversion rate without downgrading your brand.
Use the power of data to reach each customer with personalized product campaigns that really fit their tastes and preferences and that can be used both, in physical stores and in Ecommerce integrated in checkout, without voucher codes or complex redemption processes.
Discover your customers´ intents
Every customer is unique. Broad-based promotions expose your brand unnecessary and don’t meet customers´ expectations. Use data to understand every customer intend and impact them with the right proposal and the right incentive at the right moment.
Build personalized promotions in minutes
Intended promotions are the best way to offer real value to every customers who will love to join to your program as a brand providing them proposals with value and significance according to what they like and their lifestyle. Empower your marketing team by avoiding them to interact with IT or Ecommerce to launch the campaigns.
Boost retention and loyalty
Engage your customers using their historical, real‑time and predicted future behavior to automatically trigger personalized experiences and increase their affinity and identification with your brand.
Optimize your marketing spend
Stop wasting money by trusting all your commercial strategy in general campaigns. It´s time to optimize your investment reaching every single customer with the minimum incentive to convert into sales.
Personalization - the right incentive for each customer
Select audiences with multiple attributes and criteria that go way beyond simple segmentation.Each one of your customers is different, how they think, behave, and act, what they like, and dislike. Target them with a highly granular level of segmentation and offer personalized products and promotions.
Differentiate your brand by rising your customer lifetime value with the most powerful promotion engine supporting more that 50 promotion types: from discount type to product categories, conditioned to purchasing behaviours, to be applied in the same purchase or in the future,… Drive anyone of your users relevant products and offers and do it at the right time.
Anticipate the result of a campaign by simulating its response based on the historical behavior of the target audience, calendar and products involved. Use the power of our built-in simulation tool to get every action right.
Users expect consistent shopping experiences across all sales channels, no matter when, where and what they are purchasing. Wapping provides frictionless, agile and identical redemption in both brick and mortar stores and e-commerce.
Measure the impact of each campaign with real-time and historical conversion data. Know what actions are working better, extract the relevant KPIs and use this information to optimize your next campaigns to achieve higher and higher ROI..
Social & Experiential Rewards
Build a loyalty program to grow your Brand-Loving Community.
Go beyond transactions!
Listen, understand and recognize every customer contact with your brand to provide a memorable experience.
Set up trigger events
Automate engagement triggers to instantly gratify your customers with promotions, coupons or rewards. Choose between predefined events or define your own ones to recognize customer interactions beyond transactions.
Create target audiences
Deeply understand your customers’ online-to-offline behavior. Create specific groups of people to recognize and reward those you are interested in. Improve customer relations and boost loyalty listening and being close to your customers at any time.
Define action rules
Drive customer actions that matter and level up your campaigns by rewarding customers with unique engagement experiences. Stay on top with third party lifestyle rewards, loyalty points, promos or gift cards.
Groups of interest
Incentive your customers writing referrals as an effective tactic to build trust between other potential users. Use contests to know more about them and complete their users´ profiles.
Incentive eco-friendly habits
Identify and prize those users demanding eco-friendly behaviours such us purchase online – collect in store, purchase online – return in store, return used products, require only digital receipt,…
Personalize your own events
Define your own events to identify and prize customer behaviors: sign-in in store, attending an event, answering a contest, whatever event can be tracked and rewarded.
Insights and Analytics
Comprehensive analytics for smart decisions.
Wapping gathers all the information regarding customers ́purchases and social media activity to provide a clear view of trends, patterns and to analyze ROI of every action.
Business analytics
Customer insights
ROI metrics
Notifications impact
Customer intelligence
Unify data from all online and offline sources to create a unified customer profile and understand your customers personally.
Leverage customer intelligence analytics to turn your data into actionable human insights that put your brand a step ahead of the competition.
Retail insights
Be the first in your market to identify and adopt regional and global trends into your assortment to develop a business strategy that’s aligned with market and customer demands.
Transform valuable KPI ́s into programs, campaigns and actions to drive sales.
Increase purchase frequency
Look at the recency and the average days between transactions tol identify the perfect time to send a new sales-oriented campaign to your customers.
Reengage and reactivate your new and repeat customers with smart campaigns triggered by the information you’ve already collected about them.
Detect cross-selling and upselling opportunities
Understand alignment between products and customers based on the historical customer habits and patterns.
Easily evaluate cross-sell, and upsell compatibility of products, and market segments.
Discover more about your suppliers
Get instantaneous access to sales reporting by supplier detailed by product, categories and customer profiles.
Detect in advance best brands performance for every market niche and share actionable insights with your suppliers to provide them a clear understanding of who, when, how much.. demands any of their products. Build together with them win-win campaigns for each customer audience.
Define your own views
Design and build custom dashboards with the relevant information you want to display any department or manager.
Organize your views by user profiles, business areas, customer preferred store, etc to show anyone just the information they need.
First-class dashboards and reports to drive the present and the future of your business
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
Dashboard
Empowers your business to make smart, strategic decisions based on your customers´ behaviour and interactions.
All of the data around your customers at your fingertips to proactively take action.
Real-time visualization
Increase innovation and productivity of your teams with real-time analytics purpose-built for deep, fast behavioral analysis.
Built-in easy-to-use interfaces enables your whole team to get in and get to work.
Historical analysis
Identify the shoppers most likely to purchase in every category and target them with engine-recommended actions for greater conversion rates.
Use the historical data to score prospects and adjust campaigns based on a target’s current level of interest.
Interactive performance
Go as deep as you need with drill-down features to understand full customer lifecycle, optimize acquisition flows, measure user engagement and identify high-value audiences.
Data export
Use the embedded reporting capability to export customer insights into business applications used by sales teams, marketing teams, etc.
Loyalty program for retail
The loyalty platform tailor-made for retail industry.
A SaaS cutting-edge unified platform to know all about your customers, activate and engage them no matter the channel they use.
Wapping is the all-in-one platform that combines customer data management (CDP) with a powerful customer centric services center specifically designed for retail.
Omnichanel Performance
Customer Data Platform (CDP)
Customer Centric Services Engine
Digital Loyalty
CX Personalization
Brand’s App Integration
Don´t settle for points or discount programs. Build 100% personalized marketing strategies and experiences
CASHBACK
Increase customer frequency by offering points or a % of discount on future purchases.
GIFT COUPONS
Make easy for your customers to give away your items to relatives and friends with the digital voucher service.
REWARDS
Award your customers with items or services achievable after predefined purchase behaviors.
DEPOSIT CARD
Provide instantaneous balance return at the time you keep the credit in your business.
PROMOTIONS
Campaigns based on purchase amount, % discount, discount depending on the number of units, free units or extra saving on future visits.
DIGITAL TICKET
Each operation automatically generates a digital receipt that your customers can check in your app at anytime.
GIFT CARD
Offer your users an omnichannel gift card program fully customizable.
DIRECT DISCOUNTS
Build direct discount programs based on the type of customer (age, purchase trends, employees, groups,…).
How is the customer identified to enjoy all its benefits?
In your physical stores
In your ecommerce
In your App
In his Mobile Wallet
With his Smartwatch
In your ecommerce
Integrated in his account
Design omnichannel campaigns
Unify the online and offline: Identify your customer at any point of interaction and build services that work seamless in both channels. Unify the sale without changing you cash system or your ecommerce.
Make life easier for your customers
Differentiate your brand with digital services for a unique shopping experience: Build a permanent link with your users and make them feel at home with an outstanding customer experience.
A personalized experience
Know your customers´ needs: Succeed driving exclusive and personalized benefits that fit with their tastes, preferences and lifestyle.
Atract new customers
Take advantage of your best users to extend your actions between their friends and family: Make them possible to easily buy and gift your products and special offers with just one click.
Optimize your marketing investiment
Use the power of the 1 to 1 connection with your customers: Calculate in advance the ROI of every campaign, success and increase conversion with high precision actions.
Grow the purchase average ticket
Make use of the automatic recommendations for cross-selling and upselling opportunities: Motivate your clients with right proposal, at the perfect time and through the correct channel.