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    WhatsApp integrated

    Your loyalty program integrated in WhatsApp.

    Offer your loyalty program integrated in your customers WhatsApp, the best way to provide the fastest sign-up, identification and awareness.

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    Take advantage of the benefits of WhatsApp to boost user interaction with your program

    Ensure with WhatsApp a fast subscription and high open rate to maximize the scope of conversations and increase sales conversion.

    Sign-up in less than 20 seconds

    Provide a guided quick sign-up process in WhatsApp. In a few simple steps customers join to your loyalty program. Place sign-up access in your point of sale counters or distribute it by social media, email, or SMS.

    Define which fields to require in the sign-up profile to minimize customers the friction of the process so they finish it in seconds.

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    wappingwebpwhatsapp_Digital_ID

    Digital ID

    An automatic QR identifying customer is generated to be read during checkout process.

    Exactly in the same way as using your APP or Mobile Pass. customers can be identified by this digital ID and perform the application of all their exclusives services and benefits on that purchase.

    Embedded wallet

    Provide your users a simple, direct and effective way to check at any moment all their wallet: points, balance available, promotions, rewards, e-receipts,…

    Customers manage their digital wallets integrated in your whatsapp channel, so without installing any APP they have all the information ready to check in seconds.

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    Marketing campaigns

    Use WhatsApp channel to impact your customers with personalized campaigns and exclusive promotions and benefits.

    Whatsapp becomes in a direct, intuitive and well-know channel to drive campaigns awareness of your loyalty program between your users and advocates.

    Define a dynamic promotion strategy and impact every customer with exclusive proposals, benefits and promotions that really meet their tastes and preferences.

    The easiest way to engage customers in your loyalty program

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    Boost customer subscription

    Customers reject complex subscription process. Attract thousands of new subscribers by increasing your completion rate through a easy and fast sign-up!

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    More customer interaction

    The better the user experience the biggest the customer interaction with your brand. Provide the smoothest way to subscribe and use the top-class loyalty program you can build with Wapping.

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    Increase campaign awareness

    WhatsApp is the most used communication channel. Take this advantage to be one of the first reaching and connecting with your customers to keep them updated with their latest campaigns. Combine the power of our audience manager with the use of WhatsApp to boost your campaigns conversion.

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    Wapping integrations

    Integrations made easy

    Integrations are usually the main challenge when adopting a new tool.

    In a platform like Wapping that integrates directly in the checkout process, to provide a simple integration through which every existing and new service works seamless is an important keypoint to ensure not only current performance, but also a constant evolution of the services and features offered to your customers.

    That’s why we put a big effort in doing them easy and fast!

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    STRATEGIC AND OPERATIONAL

    Vision is everything. Achieving that customers identify with your brand is a task that requires clearly defining what you want to be for your customer and transmit those values consistently.

    Our team helps you to define the best strategy for your new loyalty program according to your brand core values.

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    SYSTEM INTEGRATIONS

    In the past we carried out more that 100 integrations with different providers, payment media an 3rd party solutions in one of the biggest fashion retailers of the world. We know what integration means.

    That’s why we have done our best designing, not only the most powerful loyalty program for retailers, but also the smoothest integration. Start using Wapping with just 1-API integration!

    By means of a fully documented and intuitive process (even a Checkout simulator is provided) integration can be carried out directly by your IT Team /System integrator. Anyway, a Wapping IT expert will be at your disposal at all times, to advise and guide your IT team through the integration process.

    In addition Wapping develops and maintain the plugin/modules/cardtriges for the main Ecommerce platforms and it´s natively connected to Social Media, Facebook, Instagram, WhatsApp.

    POS

    Connect your physical stores with just 1 API.

    The Checkout API Rest allows in 4 steps to connect transactionally any P.O.S. system in the market in a simple way.

    Just 1-API integration and all services work seamless.

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    wappingweb w integrations Ecommerce en

    Ecommerce

    Our engineering team has developed modules for the most popular CMS: Shopify, Salesforce Commerce Cloud, Magento, Prestashop to plug into your ecommerce platform.

    In case a bespoke ecommerce, you just need to use 2 simple APIs: Checkout API and Customer Wallet API, to provide your users the most powerful program of digital services and benefits integrated into your online store.

    APP / Mobile Wallet

    If you are running your own APP, integrate the customer wallet with direct i-frame technology, API or instead use our white-label consumer APP fully personalized for your business.

    In addition, Wapping is connected with the smartphone pre-installed Apple Wallet and Google Wallet apps, a highly performing alternative to your own app.

    And from 26th October 2022, also integrated in WhatsApp!! Check how your loyalty program looks integrated in WHATSAPP

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    wappingweb w integrations 3rd parties en

    3rd parties: PIMs, Mkt automation,...

    Wapping extents integration into your existing marketing stack. Easily connect with existing marketing or customer service tools with connectors and Rest API´s to extend the benefit of reliable real-time data to your operations workflow.

    PIMs, Marketing automation platforms, Customer Service tools … can be connected in a simple way!


    End to end solution

    The world's first retail-specific end-to-end customer intelligence and loyalty platform

    Retail customers demand convenient, friction-free brand experiences. Wapping has been specifically designed for retail industry to empower marketing teams by giving them the control to activate customer data into sales.

    Know the 3 key points that differentiate Wapping of any other loyalty platform in the market

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    1

    Covering from sign-up/identification to real-time omnichannel performance

    We've created an customer intelligence and omnichannel loyalty solution custom-made for retail marketers covering the whole cycle, from sign-up/identification to an omnichannel application of every service.

     

    The solution was envisioned and developed by leading professionals in the retail-tech industry and data-prediction domains with proven projects in one of the biggest world´s retailer.

    Approaching the challenge

    Customers want hassle-free programs with limited maintenance to make it easy to sign up and use.

    The goal is bridging the gap between offline and online shopping, by enabling physical retailers to better engage their customers, extract insights and build valuable relationships that lead to more conversions, greater revenues, and increased loyalty.

    Wapping is a SaaS platform approaching the whole challenge regarding customer understanding and loyalty, from customer sign-up/identification to real-time ROI analytics and through an uniform shopping experience in physical stores and online to provide a end-to-end loyalty solution that answers retail concerns.

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    2

    Manage a unique ID per customer without joining silos

    Most of CDPs and loyalty solutions try to merge customer information into one ID by joining and curating data silos with semi-automated processes that still don´t offer real clean data.

     

    Wapping creates a reliable, unified 360 view of every customer by grabbing transactionally interactions and social media activity ensuring that every customer is one and unique in your database.

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    Setting up robust foundations

    Without complete context, customer data has little value to businesses. When siloed, customer data fails to live up to its potential. With people demanding convenient, friction-free brand experiences, marketers must understand that consumer engagements must be based on a complete vision of customer interaction with the brand.

    Customer identification under a unique ID provides reliable data on a persistent customer profile to become the foundation for successful marketing and lifecycle management.

    Robust, dynamic customer profiles equip marketers to create more engaging customer experiences that translate into significant growth and innovation in not only the marketing department but throughout the entire organization.

    3

    The most powerful loyalty engine with the easiest integration

    Many loyalty platforms offer a complex set of API´s to integrate: an API for customers, an API for points, an API for offers,... requiring companies to connect through multiple API methods as long as develop and maintain code and logic in their POS and ecommerce systems. It leads to complicated integrations, costful to support and evolve.

     

    We have put more than 10 years experience integrating dozens of solutions to create an integration process that allows POS and Ecommerce IT teams to get connected in just a few weeks.

    1-API integration

    A powerful tool does not necessary mean a complicated integration process. With just 1 checkout API any P.O.S. system or bespoke ecommerce can be quickly integrated and rolled out.

    You don´t need to develop and maintain logic on your side, to integrate and roll-out your program. And if you run a commercial CMS you just need to install our pre-built plugins.

    With the best-in-class data governance, security, and compliance standards to keep your data trustworthy and secure.

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    Turn data into action

    Benefits of using Wapping

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    1. Manage a Single Customer View

    Creating rich customer profiles across online and offline channels requires the collection and unification of cross-channel data into a single customer view. Customer intelligence allows marketers to maintain ownership and control over their most valuable asset: customer data.

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    2. Build Customer Loyalty

    Personalized interactions build brand loyalty. By leveraging actionable real-time customer data, marketers can deliver personalized experiences at every touchpoint and cultivate meaningful interactions with your brand that translate into lasting relationships.

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    3. Enable Personalized Marketing

    Personalized marketing requires marketers to know exactly how the customer is interacting with the brand in any channel. This real-time interaction management gives marketers the speed of consumer decision-making by enabling targeted customer experiences at the right time.

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    4. Improve Marketing ROI

    Optimizing messaging, campaigns and customer experiences both on and off online results in user recognition and targeted, effective marketing. Reliable data between all channels and devices is key to effectively understand what’s working, what isn’t and how best to optimize future campaigns and improve the ROI of marketing efforts across the board.

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    5. Differentiate your brand

    Customers look for those brands that recognizes and make them be part of their culture. The suitable CDP combined with a flexible service engine provides the tool to offer not also personalization but also convenience in terms in customer experience, turning it into a big differentiator making your brand more desirable than your competitors.


    Omnichannel Performance

    Offer your customers an uniform shopping experience

    Ensure higher conversion rates recognizing customers whenever they contact your brand and offering them a seamless shopping experience no matter the channel they use.

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    All the contacts around a unique customer ID

    Retail marketers struggle with a disconnection between offline and online shopper-identities.

    The first step is to ensure a unique customer ID collecting all customer interaction, automatically, without joining silos, with a user-friendly but robust customer authentication.

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    Reach users on every channel

    Create and deliver incredible experiences across all customer touchpoints with personalized messages through every customer preferred channels to always reach your customers at the right time with the right content.

    Seamless omnichannel shopping

    Bridge the offline-to-online gap and differentiate your brand offering your customers a seamless, uniform shopping experience. Promotions, exclusive benefits, Gift Cards, rewards,…every service applies indistinctly in physical stores and ecommerce.

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    When “omnichannel” means omnichannel shopping experience

    An omnichannel shopping experience is much more than contacting customer across different notification channels (omnichannel marketing) It’s about providing customers the same shopping process where every personalized service, benefit or incentive can be applied no matter they are purchasing on ecommerce or physical stores.

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    Offer with Wapping a new, seamless, zero-friction shopping experience on every sales channel.

    Just one click to provide customers a finest usage of their loyalty program and benefits. Scan customer QR identification on their APP or Mobile Pass in order benefits are applied during purchasing process. As simple as that.

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    Integrate the customer wallet in your ecommerce, so customers can easily check, manage and apply all their exclusive services and benefits. In addition our ecommerce plugins provide a smooth and seamless shopping experience where services are automatically applied in checkout process.

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    Integrate in your APP the customer wallet or use our white-label app personalized for your brand to allow your customers to manage all their exclusive position and benefits in your business.

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    Loyalty management

    Enterprise ready loyalty solution

    Make your customers feel special recognizing every interaction and delighting them with relevant and significant experiences.

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    A new era in loyalty management

    Acquiring customers through targeted advertising and acompaign them with automated marketing emails and messages is only part of the battle.

    We also help you retain the customers you meet post-purchase, finding the best way to re-engage and continually delight and turning one-time purchasers into lifelong advocates.

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    Make your customers feel unique

    Identify high-value customers and leverage the power of data to engage them to your brand with relevant storytelling and rich, personalized experiences.

    Determine the most relevant products for customers based on their past behavior and predict customer’s future activity.

    Activate users with intend rewards

    Create 1:1 relationships and don’t miss a single opportunity to offer every customer a path to reach its own aspirational product or experience.

    Personalize your gifts and coupons depending on your members’ preferences, profile and purchase history.

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    Manage Communities

    Set your brand apart from the competition providing each of your customer audiences with an experience that goes beyond transactions.

    Wapping allows marketers to create tailoring benefits for individual customers or collectives to create a one-on-one communication approach.

    A seamless purchase experience

    We align your digital landscape streamlining your customer journeys across every digital channel

    Build a seamless path to purchase, as well as opportunities to meet your customers where they are, anywhere, anytime, on any device.

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    Boost your CLTV with subscription models

    Guarantee return visits and repeat purchases to your business instead of competition by letting your customers buy a subscription to enable privilege advantages.

    Integrate these subscriptions to your loyalty solution and enable your customers to enjoy amazing benefits.

    Loyalty management as you have always dreamed of

    If your customers are unique. Why don´t you treat them as such?

    Imagination is your only one limitation.

    Manage the most flexible loyalty manager: audiences, calendars, programs, conditions and restrictions can be as accurate as you need at any moment to ensure the highest outcome with every action.

    wappingweb p loyalty management Flexible programs en

    Why the same loyalty programs to everybody?

    Build the most suitable program to any of your customers groups, define how it will work and get the necessary emotional engagement to drive sales and increase identification with your brand.

    wappingweb p loyalty management Points _ Saving programs en

    Deliver personalized benefits programs for different customer groups.

    Employees, influencers, seniors, students, enterprise staff,… can be defined as audiences and easily offer them special privileges.

    wappingweb p loyalty management Privilege benefits en

    Delight your customers driving each one relevant and significant rewards that really aim them to continue purchasing in your brand to achieve those benefits.

    Enhance their emotional connection with personal rewards that keeps you top-of-mind.

    wappingweb p loyalty management Rewards en

    Surprise and delight your customers and amplify engagement with prizes and experiences.

    Build a WOW customer satisfaction and add emotion to your customers´interactions, while implementing funny campaigns to increase your customers database, drive conversions and build lifetime relationships.

    wappingweb p loyalty management Contests and sweepstakes en

    A successful loyalty strategy needs to truly know your customers. A key to unlocking that wisdom lies in identifying general behavior with consumer insights.

    Use the power of knowledge with the most advanced easy to use analytics to take customer loyalty and engagement strategy to the next level.

    wappingweb p loyalty management Analytics and Insights en

    Flexible programs

    Imagination is your only one limitation.

    Manage the most flexible loyalty manager: audiences, calendars, programs, conditions and restrictions can be as accurate as you need at any moment to ensure the highest outcome with every action.

    wappingweb p loyalty management Flexible programs en

    Points/saving programs

    Why the same loyalty programs to everybody?

    Build the most suitable program to any of your customers groups, define how it will work and get the necessary emotional engagement to drive sales and increase identification with your brand.

    wappingweb p loyalty management Points _ Saving programs en

    Privilege benefits

    Deliver personalized benefits programs for different customer groups.

    Employees, influencers, seniors, students, enterprise staff,… can be defined as audiences and easily offer them special privileges.

    wappingweb p loyalty management Privilege benefits en

    Rewards

    Delight your customers driving each one relevant and significant rewards that really aim them to continue purchasing in your brand to achieve those benefits.

    Enhance their emotional connection with personal rewards that keeps you top-of-mind.

    wappingweb p loyalty management Rewards en

    Gamification experience

    Surprise and delight your customers and amplify engagement with prizes and experiences.

    Build a WOW customer satisfaction and add emotion to your customers´interactions, while implementing funny campaigns to increase your customers database, drive conversions and build lifetime relationships.

    wappingweb p loyalty management Contests and sweepstakes en

    Analytics and insights

    A successful loyalty strategy needs to truly know your customers. A key to unlocking that wisdom lies in identifying general behavior with consumer insights.

    Use the power of knowledge with the most advanced easy to use analytics to take customer loyalty and engagement strategy to the next level.

    wappingweb p loyalty management Analytics and Insights en