WhatsApp integrated
Your loyalty program integrated in WhatsApp.
Offer your loyalty program integrated in your customers WhatsApp, the best way to provide the fastest sign-up, identification and awareness.
Take advantage of the benefits of WhatsApp to boost user interaction with your program
Ensure with WhatsApp a fast subscription and high open rate to maximize the scope of conversations and increase sales conversion.
Sign-up in less than 20 seconds
Provide a guided quick sign-up process in WhatsApp. In a few simple steps customers join to your loyalty program. Place sign-up access in your point of sale counters or distribute it by social media, email, or SMS.
Define which fields to require in the sign-up profile to minimize customers the friction of the process so they finish it in seconds.
Digital ID
An automatic QR identifying customer is generated to be read during checkout process.
Exactly in the same way as using your APP or Mobile Pass. customers can be identified by this digital ID and perform the application of all their exclusives services and benefits on that purchase.
Embedded wallet
Provide your users a simple, direct and effective way to check at any moment all their wallet: points, balance available, promotions, rewards, e-receipts,…
Customers manage their digital wallets integrated in your whatsapp channel, so without installing any APP they have all the information ready to check in seconds.
Marketing campaigns
Use WhatsApp channel to impact your customers with personalized campaigns and exclusive promotions and benefits.
Whatsapp becomes in a direct, intuitive and well-know channel to drive campaigns awareness of your loyalty program between your users and advocates.
Define a dynamic promotion strategy and impact every customer with exclusive proposals, benefits and promotions that really meet their tastes and preferences.
The easiest way to engage customers in your loyalty program
Boost customer subscription
Customers reject complex subscription process. Attract thousands of new subscribers by increasing your completion rate through a easy and fast sign-up!
More customer interaction
The better the user experience the biggest the customer interaction with your brand. Provide the smoothest way to subscribe and use the top-class loyalty program you can build with Wapping.
Increase campaign awareness
WhatsApp is the most used communication channel. Take this advantage to be one of the first reaching and connecting with your customers to keep them updated with their latest campaigns. Combine the power of our audience manager with the use of WhatsApp to boost your campaigns conversion.
Wapping integrations
Integrations made easy
Integrations are usually the main challenge when adopting a new tool.
In a platform like Wapping that integrates directly in the checkout process, to provide a simple integration through which every existing and new service works seamless is an important keypoint to ensure not only current performance, but also a constant evolution of the services and features offered to your customers.
That’s why we put a big effort in doing them easy and fast!
STRATEGIC AND OPERATIONAL
Vision is everything. Achieving that customers identify with your brand is a task that requires clearly defining what you want to be for your customer and transmit those values consistently.
Our team helps you to define the best strategy for your new loyalty program according to your brand core values.
SYSTEM INTEGRATIONS
In the past we carried out more that 100 integrations with different providers, payment media an 3rd party solutions in one of the biggest fashion retailers of the world. We know what integration means.
That’s why we have done our best designing, not only the most powerful loyalty program for retailers, but also the smoothest integration. Start using Wapping with just 1-API integration!
By means of a fully documented and intuitive process (even a Checkout simulator is provided) integration can be carried out directly by your IT Team /System integrator. Anyway, a Wapping IT expert will be at your disposal at all times, to advise and guide your IT team through the integration process.
In addition Wapping develops and maintain the plugin/modules/cardtriges for the main Ecommerce platforms and it´s natively connected to Social Media, Facebook, Instagram, WhatsApp.
POS
Connect your physical stores with just 1 API.
The Checkout API Rest allows in 4 steps to connect transactionally any P.O.S. system in the market in a simple way.
Just 1-API integration and all services work seamless.
Ecommerce
Our engineering team has developed modules for the most popular CMS: Shopify, Salesforce Commerce Cloud, Magento, Prestashop to plug into your ecommerce platform.
In case a bespoke ecommerce, you just need to use 2 simple APIs: Checkout API and Customer Wallet API, to provide your users the most powerful program of digital services and benefits integrated into your online store.
APP / Mobile Wallet
If you are running your own APP, integrate the customer wallet with direct i-frame technology, API or instead use our white-label consumer APP fully personalized for your business.
In addition, Wapping is connected with the smartphone pre-installed Apple Wallet and Google Wallet apps, a highly performing alternative to your own app.
And from 26th October 2022, also integrated in WhatsApp!! Check how your loyalty program looks integrated in WHATSAPP
3rd parties: PIMs, Mkt automation,...
Wapping extents integration into your existing marketing stack. Easily connect with existing marketing or customer service tools with connectors and Rest API´s to extend the benefit of reliable real-time data to your operations workflow.
PIMs, Marketing automation platforms, Customer Service tools … can be connected in a simple way!
End to end solution
The world's first retail-specific end-to-end customer intelligence and loyalty platform
Retail customers demand convenient, friction-free brand experiences. Wapping has been specifically designed for retail industry to empower marketing teams by giving them the control to activate customer data into sales.
Know the 3 key points that differentiate Wapping of any other loyalty platform in the market
1
Covering from sign-up/identification to real-time omnichannel performance
We've created an customer intelligence and omnichannel loyalty solution custom-made for retail marketers covering the whole cycle, from sign-up/identification to an omnichannel application of every service.
The solution was envisioned and developed by leading professionals in the retail-tech industry and data-prediction domains with proven projects in one of the biggest world´s retailer.
Approaching the challenge
Customers want hassle-free programs with limited maintenance to make it easy to sign up and use.
The goal is bridging the gap between offline and online shopping, by enabling physical retailers to better engage their customers, extract insights and build valuable relationships that lead to more conversions, greater revenues, and increased loyalty.
Wapping is a SaaS platform approaching the whole challenge regarding customer understanding and loyalty, from customer sign-up/identification to real-time ROI analytics and through an uniform shopping experience in physical stores and online to provide a end-to-end loyalty solution that answers retail concerns.
2
Manage a unique ID per customer without joining silos
Most of CDPs and loyalty solutions try to merge customer information into one ID by joining and curating data silos with semi-automated processes that still don´t offer real clean data.
Wapping creates a reliable, unified 360 view of every customer by grabbing transactionally interactions and social media activity ensuring that every customer is one and unique in your database.
Setting up robust foundations
Without complete context, customer data has little value to businesses. When siloed, customer data fails to live up to its potential. With people demanding convenient, friction-free brand experiences, marketers must understand that consumer engagements must be based on a complete vision of customer interaction with the brand.
Customer identification under a unique ID provides reliable data on a persistent customer profile to become the foundation for successful marketing and lifecycle management.
Robust, dynamic customer profiles equip marketers to create more engaging customer experiences that translate into significant growth and innovation in not only the marketing department but throughout the entire organization.
3
The most powerful loyalty engine with the easiest integration
Many loyalty platforms offer a complex set of API´s to integrate: an API for customers, an API for points, an API for offers,... requiring companies to connect through multiple API methods as long as develop and maintain code and logic in their POS and ecommerce systems. It leads to complicated integrations, costful to support and evolve.
We have put more than 10 years experience integrating dozens of solutions to create an integration process that allows POS and Ecommerce IT teams to get connected in just a few weeks.
1-API integration
A powerful tool does not necessary mean a complicated integration process. With just 1 checkout API any P.O.S. system or bespoke ecommerce can be quickly integrated and rolled out.
You don´t need to develop and maintain logic on your side, to integrate and roll-out your program. And if you run a commercial CMS you just need to install our pre-built plugins.
With the best-in-class data governance, security, and compliance standards to keep your data trustworthy and secure.
Turn data into action
Benefits of using Wapping
1. Manage a Single Customer View
Creating rich customer profiles across online and offline channels requires the collection and unification of cross-channel data into a single customer view. Customer intelligence allows marketers to maintain ownership and control over their most valuable asset: customer data.
2. Build Customer Loyalty
Personalized interactions build brand loyalty. By leveraging actionable real-time customer data, marketers can deliver personalized experiences at every touchpoint and cultivate meaningful interactions with your brand that translate into lasting relationships.
3. Enable Personalized Marketing
Personalized marketing requires marketers to know exactly how the customer is interacting with the brand in any channel. This real-time interaction management gives marketers the speed of consumer decision-making by enabling targeted customer experiences at the right time.
4. Improve Marketing ROI
Optimizing messaging, campaigns and customer experiences both on and off online results in user recognition and targeted, effective marketing. Reliable data between all channels and devices is key to effectively understand what’s working, what isn’t and how best to optimize future campaigns and improve the ROI of marketing efforts across the board.
5. Differentiate your brand
Customers look for those brands that recognizes and make them be part of their culture. The suitable CDP combined with a flexible service engine provides the tool to offer not also personalization but also convenience in terms in customer experience, turning it into a big differentiator making your brand more desirable than your competitors.
Omnichannel Performance
Offer your customers an uniform shopping experience
Ensure higher conversion rates recognizing customers whenever they contact your brand and offering them a seamless shopping experience no matter the channel they use.
All the contacts around a unique customer ID
Retail marketers struggle with a disconnection between offline and online shopper-identities.
The first step is to ensure a unique customer ID collecting all customer interaction, automatically, without joining silos, with a user-friendly but robust customer authentication.
Reach users on every channel
Create and deliver incredible experiences across all customer touchpoints with personalized messages through every customer preferred channels to always reach your customers at the right time with the right content.
Seamless omnichannel shopping
Bridge the offline-to-online gap and differentiate your brand offering your customers a seamless, uniform shopping experience. Promotions, exclusive benefits, Gift Cards, rewards,…every service applies indistinctly in physical stores and ecommerce.
When “omnichannel” means omnichannel shopping experience
An omnichannel shopping experience is much more than contacting customer across different notification channels (omnichannel marketing) It’s about providing customers the same shopping process where every personalized service, benefit or incentive can be applied no matter they are purchasing on ecommerce or physical stores.
Offer with Wapping a new, seamless, zero-friction shopping experience on every sales channel.
Just one click to provide customers a finest usage of their loyalty program and benefits. Scan customer QR identification on their APP or Mobile Pass in order benefits are applied during purchasing process. As simple as that.
Integrate the customer wallet in your ecommerce, so customers can easily check, manage and apply all their exclusive services and benefits. In addition our ecommerce plugins provide a smooth and seamless shopping experience where services are automatically applied in checkout process.
Integrate in your APP the customer wallet or use our white-label app personalized for your brand to allow your customers to manage all their exclusive position and benefits in your business.
Loyalty management
Enterprise ready loyalty solution
Make your customers feel special recognizing every interaction and delighting them with relevant and significant experiences.
A new era in loyalty management
Acquiring customers through targeted advertising and acompaign them with automated marketing emails and messages is only part of the battle.
We also help you retain the customers you meet post-purchase, finding the best way to re-engage and continually delight and turning one-time purchasers into lifelong advocates.
Make your customers feel unique
Identify high-value customers and leverage the power of data to engage them to your brand with relevant storytelling and rich, personalized experiences.
Determine the most relevant products for customers based on their past behavior and predict customer’s future activity.
Activate users with intend rewards
Create 1:1 relationships and don’t miss a single opportunity to offer every customer a path to reach its own aspirational product or experience.
Personalize your gifts and coupons depending on your members’ preferences, profile and purchase history.
Manage Communities
Set your brand apart from the competition providing each of your customer audiences with an experience that goes beyond transactions.
Wapping allows marketers to create tailoring benefits for individual customers or collectives to create a one-on-one communication approach.
A seamless purchase experience
We align your digital landscape streamlining your customer journeys across every digital channel
Build a seamless path to purchase, as well as opportunities to meet your customers where they are, anywhere, anytime, on any device.
Boost your CLTV with subscription models
Guarantee return visits and repeat purchases to your business instead of competition by letting your customers buy a subscription to enable privilege advantages.
Integrate these subscriptions to your loyalty solution and enable your customers to enjoy amazing benefits.
Loyalty management as you have always dreamed of
If your customers are unique. Why don´t you treat them as such?
Imagination is your only one limitation.
Manage the most flexible loyalty manager: audiences, calendars, programs, conditions and restrictions can be as accurate as you need at any moment to ensure the highest outcome with every action.
Why the same loyalty programs to everybody?
Build the most suitable program to any of your customers groups, define how it will work and get the necessary emotional engagement to drive sales and increase identification with your brand.
Deliver personalized benefits programs for different customer groups.
Employees, influencers, seniors, students, enterprise staff,… can be defined as audiences and easily offer them special privileges.
Delight your customers driving each one relevant and significant rewards that really aim them to continue purchasing in your brand to achieve those benefits.
Enhance their emotional connection with personal rewards that keeps you top-of-mind.
Surprise and delight your customers and amplify engagement with prizes and experiences.
Build a WOW customer satisfaction and add emotion to your customers´interactions, while implementing funny campaigns to increase your customers database, drive conversions and build lifetime relationships.
A successful loyalty strategy needs to truly know your customers. A key to unlocking that wisdom lies in identifying general behavior with consumer insights.
Use the power of knowledge with the most advanced easy to use analytics to take customer loyalty and engagement strategy to the next level.
Flexible programs
Imagination is your only one limitation.
Manage the most flexible loyalty manager: audiences, calendars, programs, conditions and restrictions can be as accurate as you need at any moment to ensure the highest outcome with every action.
Points/saving programs
Why the same loyalty programs to everybody?
Build the most suitable program to any of your customers groups, define how it will work and get the necessary emotional engagement to drive sales and increase identification with your brand.
Privilege benefits
Deliver personalized benefits programs for different customer groups.
Employees, influencers, seniors, students, enterprise staff,… can be defined as audiences and easily offer them special privileges.
Rewards
Delight your customers driving each one relevant and significant rewards that really aim them to continue purchasing in your brand to achieve those benefits.
Enhance their emotional connection with personal rewards that keeps you top-of-mind.
Gamification experience
Surprise and delight your customers and amplify engagement with prizes and experiences.
Build a WOW customer satisfaction and add emotion to your customers´interactions, while implementing funny campaigns to increase your customers database, drive conversions and build lifetime relationships.
Analytics and insights
A successful loyalty strategy needs to truly know your customers. A key to unlocking that wisdom lies in identifying general behavior with consumer insights.
Use the power of knowledge with the most advanced easy to use analytics to take customer loyalty and engagement strategy to the next level.
Digital CX services
An exclusive shopping experience that your customers will love
Purchasing decision takes into account not only price, convenience is also very relevant. Differentiate your brand offering your customers avant-garde digital services for an agile, personalized and omnichannel shopping experience.
Gift Card program
Let your customers to share your brand with family & friends
Attracts New Customers and improve customer retention with an omnichannel Gift Card service that your customers will purchase for their special ones. Allow gift card receivers to know your brand and come across your store for the first time.
Digital vouchers
Make easy to gift your top products
Digital vouchers are the most convenient gifting option for new generation shoppers. Enable it for your top products and provide an agile and personalized gifting way.
Deposit Card
Instantaneous return refund
Provide your customers an instantaneous refund when managing a return while you keep the balance into your business.
Digital receipts
Turn your business eco-friendly
Avoid paper consumption and provide a convenient receipt method so your customers have always available their orders history. Sign them with your certificate and watermark to provide the highest security.
A digital customer wallet to drive an unparalleled, omnichannel shopping experience
No delays, no background process. All services work omnichannel and in real-time offering the best customer experience.
The in-built pre-authorization mechanism guarantees the highest security in every transaction.
Gift Cards and Gift Vouchers can be easily sent from the customer wallet to the recipient wallet, either from brands´APP or ecommerce.
The easiest way to boost your brand recognition and increase loyalty members.
Allow your users not only to gift your brand, but also to make those experiences unique.
Each gift card or gift voucher can be sent with a personal dedication in two simple steps.
Bridge the gap between physical and digital and provide your customers a uniform shopping experience.
No matter they are in stores or in your ecommerce, they demand that every service, every benefit applies seamless in brick and mortar stores and ecommerce.
Real-time performance
No delays, no background process. All services work omnichannel and in real-time offering the best customer experience.
The in-built pre-authorization mechanism guarantees the highest security in every transaction.
Send, share, enjoy
Gift Cards and Gift Vouchers can be easily sent from the customer wallet to the recipient wallet, either from brands´APP or ecommerce.
The easiest way to boost your brand recognition and increase loyalty members.
Personalized gifts
Allow your users not only to gift your brand, but also to make those experiences unique.
Each gift card or gift voucher can be sent with a personal dedication in two simple steps.
Online and in store
Bridge the gap between physical and digital and provide your customers a uniform shopping experience.
No matter they are in stores or in your ecommerce, they demand that every service, every benefit applies seamless in brick and mortar stores and ecommerce.