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Wapping, the CDP & omnichannel Loyalty platform designed for Retail
Connect all your sales channels to understand, engage and retain customers while differentiationg your brand.
CDP: Customer Intelligence
Harness the power of data with a platform designed to unify, interpret and activate your customer information in real time.
Turn every interaction into actionable insights and take your personalization strategy to the next level.
If your customer is unique, why don’t you treat them that way?
Create not only the perfect communication, but the perfect shopping experience for each user!
Unique Customer ID
Manage a unique ID for each customer, automatically built and validated across any channel.
Get deduplicated, 100% reliable data with a unified omnichannel profile across store, web and APP. Ensure high- quality data without silos or information loss.
On & Offline Behavior
Unify purchase data from physical stores and eCommerce into a single profile.
Gain a real-time 360º view of the customer, detect patterns with advanced analytics and optimize data-driven strategies.
Improve conversion and loyalty with precise and actionable insights.
Event aggregation
Record every interaction and create dynamic segmentations in seconds.
Enrich profiles with subscriptions, check-ins and returns, combining over 50 parameters to generate hyper-personalized audiences.
Activate automated campaigns with real-time updated data.
Forget about generic loyalty programs. You need to go further with a new Loyalty engine that allows you to bring much more value to your customers!
Create omnichannel services and activate them in stores and Ecommerce within minutes, without involving IT. Target each customer with the programs, rewards, and incentives that truly bring them value based on their tastes, preferences, and purchasing behavior.
Take advantage of the platform’s flexibility to create hyper-personalized customer audiences. Instantly apply restrictions by product, store, or calendar.
Offer your customers a portfolio of omnichannel services they can use seamlessly across any sales channel.
Offer tailored incentives, hyper-personalized promotions and unique experiences that turn every purchase into the start of the next one.
Reach each customer on the right channel and at the right moment to drive conversion. Use the most suitable channel for each type of communication and customer.
Wapping is a garantee of quality; this tool allows all types of customizations in an easy
and agile way, so you can achieve different goals at all sales points, whether online or
in-store. Its metrics panel offers all the relevant information to understand the business
state and pivot the strategy based on results. It is a very complete tool for both loyalty
and promotional aspects, fully omnichannel. Additionally, the attention and
commitment from the team are unmatched; without a doubt, a safe bet.Vanesa Pires - Former Digital Manager, Silbon
Thanks to Wapping, at Prissa, we have achieved exceptinoal loyalty. Their savings
programs and personalized offers have been key in our omnichannel transformation
process and in understanding our customers. Backed by crucial data that guides our
business decisions. Essential partners in our growth and business success.Vicente Benitez - General Director, PRISSA
With Wapping, we have significantly improved our CRM. The tool is very versatile, and
the level of information about our customers has improved 100%. The integration was
easy, and the results so far are very promising, both in customer acquisition and loyalty.
The support from the team has been outstanding.Joaquim Llena - Operations director, PERFUMERÍAS FACIAL
What I like most about Wapping is beyond the technological solution, which is cutting-
edge and innovative. I am referring to the human value, with technical support,
seriousness and professionalism that is hard to find in the software solutions market.
They are a family and make you feel part of it, starting with the managing partners who
are wonderful and always present in the daily customer relationship, pushing to resolve
any doubts, issues or concerns. Solution + Top service.Ángel Diez - Marketing Director, Grupo SIBUYA
Wapping is a great tool for connecting business needs in terms of sales through a
comprehensive loyalty program. We have found a retail solution that fits the needs of a
service company. A platform with quick implementation and 24/7 support.José Manuel Masso - Marketing director, ARMAS-TRASMEDITERRANEA
Explore our collection of Ebooks, the result of years of experience and research, crafted with reliable data to provide you with relevant knowledge. Download them for free anytime and access practical content that makes a difference in your decisions and learning.
Whitepaper
How to measure customer loyalty.
The 7 key metrics to understand and strengthen loyalty to your brand.
Three key points of retail. Customer loyalty, personalization and omnichannel.
Discover the three major challenges all retailers must address, their interconnection, and how a unified approach with a single solution is key to success.
Multichannel Notifications to Boost Your Marketing Campaigns
Wapping offers you a comprehensive notification system across five channels. Notifications can be automatically triggered associated with campaigns/services or configured for one-time dispatches.
Email
Send personalized messages directly to your customers’ inboxes.
Whether it’s sharing exclusive promotions or product updates, email remains a versatile channel to keep your customers informed.
SMS
Connect with your customers quickly and effectively via SMS. Their brevity and ability to reach mobile devices directly make them ideal for situations where immediacy and user attention are crucial. Send short and direct messages with calls to action through Wapping.
Mobile Push
Send messages directly to your customers’ mobile devices to keep them informed about exclusive offers, product updates, and relevant events in real-time. Customize these notifications according to each user’s individual preferences. Power your loyalty strategy and stay connected with your customers through Mobile Push!
in-APP
Keep your customer informed directly within your app with easily accessible and persistent notifications. Inform them about offers, exclusive promotions, special events, and encourage loyalty and a personalized experience with your brand.
WhatsApp
WhatsApp is the most direct and convenient means of communication with your users today. Create personalized, specific, and scheduled message flows to meet your customers’ particular needs. Enable customer registration, communicate order confirmations, reminders, and even agile and effective personalized campaigns and promotions.
We offer you the necessary tools to design personalized and effective marketing campaigns, leveraging the five key channels to maximize the impact of your messages.
We offer a SaaS built on state-of-the-art technology and always updated to the latest standards of information security and confidentiality.
Designed with the expertise of creating solutions operating globally.
SaaS on the most advanced Cloud environment
Built on Microsoft Azure + Databricks, the world’s most advanced technology for deploying high-performance Enterprise Class SaaS.
Microsoft Azure provides a secure and reliable environment for executing processes and managing information.
Databricks offers the ideal Lakehouse for ingesting, preparing, and orchestrating large volumes of data.
Secured access and SSO
Delegated authentication in Microsoft Active Directory to ensure secure management of use credentials.
Fast and reliable access though SSO mechanism with centralized management of user policies.
Multi Factor Authentication (MFA)
Additional protection for classic login using username and password with MFA.
Ensures secure user access, early detection of suspicious login attempts, breaks the phishing cycle, and protects against identity theft and fraud.
Data Protection Officer (DPO)
Wapping has appointed a Data Protection Officer responsible for supervising, controlling, and coordinating security policies, particularly ensuring compliance with GDPR (General Data Protection Regulation).
Maximum level of security for your customers’ data.
BBDD ENCRYPTION AS SOURCE
All data is stored natively encrypted in the database, preventing it from being readable even if access to the database is obtains.
PERMISSION MANAGEMENT
The organization can define use profiles with different levels of access to platform functions, reporting and data. Permission settings integrate with the company's active directory if desired.
DATA MASKING
The platform implements an automatic data masking mechanism based on user profiles. Each user has clear access only to sensitive customer information that the organization decides in its data governance policy.
Discover how to start using the most powerful, secure, and user-friendly customer intelligence and loyalty platform on the market.
This financing line was aimed for innovation is the development of an expert suggestion engine based on Machine Learning technology. The new module will use the Big-Data of the business and information from the surrounding area: weather, events, special dates,… to perform automated clustering of audiences and suggestion of relevant campaigns for those audiences. The target is to optimize sales conversion in the business.
Re-acciona.
The Reacciona project was carried out in two lines: on the one hand, in digital marketing actions; on the other hand, in actions in the field of reinforcing the cybersecurity of the company and the platform.
Axudas do Igape para a internacionalización dixital das empresas galegas, Galicia Exporta Dixital 2020.
In this project, different actions were carried out to boost Wapping’s presence internationally, specifically in the Mexican and Italian markets: new website, implementation of a customer management tool, design and execution of SEM positioning campaigns, content creation Own for publication on the website and social networks, preparation of legal contracts,… all of them aimed at promoting brand awareness and identifying potential leads at the level of partners and end customers.
Request a developer account to get access to APIs and documentation to integrate Wapping in your business
An username and password wil be sent to your email address. The email must be a corporate email. Use this login credentials to sign in into the developer portal. The temporary password will be required to be changed in the first login.
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