The Omnichannel Retail Customer Intelligence and Loyalty Platform
The Omnichannel Retail Customer Intelligence and Loyalty Platform
Connect all your sales channels to understand, activate, retain customers, and differentiate your brand.
Acquisition is important, but today, more than ever, you need to take care of your customers.
Create not only the perfect communication but also the perfect shopping experience for each user! If your customer is unique, why not treat them as such?
Anticipate your customers' desires
We connect all your online and offline sales channels transactionally, in real time, to thoroughly understand the habits and preferences of your customers.
Manage a unique 360-degree customer ID
Uniquely identify your customers and 100% reliably regardless of the sales channel or device they use.
Provide a personalized and omnichannel shopping experience
Offer digital services by designing hyper-personalized campaigns for each of your customers based on their habits and purchase history, which work both in-store and on e-commerce platforms.
Services you can offer to your customers with the Wapping platform:
FLEXIBLE PROGRAMS
Create the most suitable program for each of your customer groups or membership levels.
Define exclusive privileges by user profile to connect with each customer, boost their brand identification, and increase sales.
POINTS/CASHBACK
Manage the most flexible loyalty engine: audiences, calendars, and programs.
Conditions and restrictions can be as precise as needed at any time to ensure the best outcome with each action.
BENEFITS
Offer personalized benefits for different customer groups.
Employees, influencers, seniors, students, staff, etc., can be defined as audiences and easily offered special privileges.
REWARDS
Seduce your customers by offering each one relevant and meaningful rewards that truly motivate them to continue shopping with your brand to achieve those exclusive benefits.
Enhance your emotional connection with personalized offerings that keep you as their preferred choice.
GAMIFICACIÓN
Sorprende y agrada a tus clientes y haz crecer el compromiso con premios y experiencias únicas.
Crea una experiencia “WOW” y añade emoción a las interacciones de tus clientes con campañas divertidas que hagan crecer los miembros de tu programa de beneficios.
ANALYTICS
Handle key data to understand consumer behavior patterns. Analyze in detail the outcome of each action and optimize your services and campaigns.
Harness the power of data with the most advanced and user-friendly analytics to take customer connection to the next level.
That’s why we’ve done everything possible to design not only the most innovative and powerful customer intelligence and loyalty platform for retail, but also the simplest integration.
Easily integrate Wapping into your business by connecting it to your POS system and your E-commerce through an API/Plugin.
And start dreaming! From there, your marketing team will become autonomous to segment, define, and launch a campaign/service in minutes, without depending on IT, E-commerce, or complex processes.
What are businesses achieving by using Wapping?
40%
Increase in purchase
frequency
20%
Increase in
spending per customer
15%
Acquisition of
new customers
Marc Scott, Executive Officer
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Marc Scott, Executive Officer
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Marc Scott, Executive Officer
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
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Multichannel Notifications to Boost Your Marketing Campaigns
Multichannel Notifications to Boost Your Marketing Campaigns
Wapping offers you a comprehensive notification system across five channels. Notifications can be automatically triggered associated with campaigns/services or configured for one-time dispatches.
Send personalized messages directly to your customers’ inboxes.
Whether it’s sharing exclusive promotions or product updates, email remains a versatile channel to keep your customers informed.
SMS
Connect with your customers quickly and effectively via SMS. Their brevity and ability to reach mobile devices directly make them ideal for situations where immediacy and user attention are crucial. Send short and direct messages with calls to action through Wapping.
Mobile Push
Send messages directly to your customers’ mobile devices to keep them informed about exclusive offers, product updates, and relevant events in real-time. Customize these notifications according to each user’s individual preferences. Power your loyalty strategy and stay connected with your customers through Mobile Push!
in-APP
Keep your customer informed directly within your app with easily accessible and persistent notifications. Inform them about offers, exclusive promotions, special events, and encourage loyalty and a personalized experience with your brand.
WhatsApp is the most direct and convenient means of communication with your users today. Create personalized, specific, and scheduled message flows to meet your customers’ particular needs. Enable customer registration, communicate order confirmations, reminders, and even agile and effective personalized campaigns and promotions.
We offer you the necessary tools to design personalized and effective marketing campaigns, leveraging the five key channels to maximize the impact of your messages.
Cutting – edge technology for your business
Cutting – edge technology for your business
We offer a SaaS built on state-of-the-art technology and always updated to the latest standards of information security and confidentiality.
Designed with the expertise of creating solutions operating globally.
SaaS on the most advanced Cloud environment
Built on Microsoft Azure + Databricks, the world’s most advanced technology for deploying high-performance Enterprise Class SaaS.
Microsoft Azure provides a secure and reliable environment for executing processes and managing information.
Databricks offers the ideal Lakehouse for ingesting, preparing, and orchestrating large volumes of data.
Secured access and SSO
Delegated authentication in Microsoft Active Directory to ensure secure management of use credentials.
Fast and reliable access though SSO mechanism with centralized management of user policies.
Multi Factor Authentication (MFA)
Additional protection for classic login using username and password with MFA.
Ensures secure user access, early detection of suspicious login attempts, breaks the phishing cycle, and protects against identity theft and fraud.
Data Protection Officer (DPO)
Wapping has appointed a Data Protection Officer responsible for supervising, controlling, and coordinating security policies, particularly ensuring compliance with GDPR (General Data Protection Regulation).
Maximum level of security for your customers’ data.
BBDD ENCRYPTION AS SOURCE
All data is stored natively encrypted in the database, preventing it from being readable even if access to the database is obtains.
PERMISSION MANAGEMENT
The organization can define use profiles with different levels of access to platform functions, reporting and data. Permission settings integrate with the company's active directory if desired.
DATA MASKING
The platform implements an automatic data masking mechanism based on user profiles. Each user has clear access only to sensitive customer information that the organization decides in its data governance policy.
Discover how to start using the most powerful, secure, and user-friendly customer intelligence and loyalty platform on the market.
We make it happen for you in just 6 weeks!
Who helped us?
IFI Innova
This financing line was aimed for innovation is the development of an expert suggestion engine based on Machine Learning technology. The new module will use the Big-Data of the business and information from the surrounding area: weather, events, special dates,… to perform automated clustering of audiences and suggestion of relevant campaigns for those audiences. The target is to optimize sales conversion in the business.
Re-acciona.
The Reacciona project was carried out in two lines: on the one hand, in digital marketing actions; on the other hand, in actions in the field of reinforcing the cybersecurity of the company and the platform.
Axudas do Igape para a internacionalización dixital das empresas galegas, Galicia Exporta Dixital 2020.
In this project, different actions were carried out to boost Wapping’s presence internationally, specifically in the Mexican and Italian markets: new website, implementation of a customer management tool, design and execution of SEM positioning campaigns, content creation Own for publication on the website and social networks, preparation of legal contracts,… all of them aimed at promoting brand awareness and identifying potential leads at the level of partners and end customers.
Developer account request
Request a developer account to get access to APIs and documentation to integrate Wapping in your business
An username and password wil be sent to your email address. The email must be a corporate email. Use this login credentials to sign in into the developer portal. The temporary password will be required to be changed in the first login.
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