Who helped us?
IFI Innova
This financing line was aimed for innovation is the development of an expert suggestion engine based on Machine Learning technology. The new module will use the Big-Data of the business and information from the surrounding area: weather, events, special dates,… to perform automated clustering of audiences and suggestion of relevant campaigns for those audiences. The target is to optimize sales conversion in the business.
Re-acciona.
The Reacciona project was carried out in two lines: on the one hand, in digital marketing actions; on the other hand, in actions in the field of reinforcing the cybersecurity of the company and the platform.
Axudas do Igape para a internacionalización dixital das empresas galegas, Galicia Exporta Dixital 2020.
In this project, different actions were carried out to boost Wapping’s presence internationally, specifically in the Mexican and Italian markets: new website, implementation of a customer management tool, design and execution of SEM positioning campaigns, content creation Own for publication on the website and social networks, preparation of legal contracts,… all of them aimed at promoting brand awareness and identifying potential leads at the level of partners and end customers.
Developer account request
Request a developer account to get access to APIs and documentation to integrate Wapping in your business
An username and password wil be sent to your email address. The email must be a corporate email. Use this login credentials to sign in into the developer portal. The temporary password will be required to be changed in the first login.
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WhatsApp integrated
Your loyalty program integrated in WhatsApp.
Offer your loyalty program integrated in your customers WhatsApp, the best way to provide the fastest sign-up, identification and awareness.
Take advantage of the benefits of WhatsApp to boost user interaction with your program
Ensure with WhatsApp a fast subscription and high open rate to maximize the scope of conversations and increase sales conversion.
Sign-up in less than 20 seconds
Provide a guided quick sign-up process in WhatsApp. In a few simple steps customers join to your loyalty program. Place sign-up access in your point of sale counters or distribute it by social media, email, or SMS.
Define which fields to require in the sign-up profile to minimize customers the friction of the process so they finish it in seconds.
Digital ID
An automatic QR identifying customer is generated to be read during checkout process.
Exactly in the same way as using your APP or Mobile Pass. customers can be identified by this digital ID and perform the application of all their exclusives services and benefits on that purchase.
Embedded wallet
Provide your users a simple, direct and effective way to check at any moment all their wallet: points, balance available, promotions, rewards, e-receipts,…
Customers manage their digital wallets integrated in your whatsapp channel, so without installing any APP they have all the information ready to check in seconds.
Marketing campaigns
Use WhatsApp channel to impact your customers with personalized campaigns and exclusive promotions and benefits.
Whatsapp becomes in a direct, intuitive and well-know channel to drive campaigns awareness of your loyalty program between your users and advocates.
Define a dynamic promotion strategy and impact every customer with exclusive proposals, benefits and promotions that really meet their tastes and preferences.
The easiest way to engage customers in your loyalty program
Boost customer subscription
Customers reject complex subscription process. Attract thousands of new subscribers by increasing your completion rate through a easy and fast sign-up!
More customer interaction
The better the user experience the biggest the customer interaction with your brand. Provide the smoothest way to subscribe and use the top-class loyalty program you can build with Wapping.
Increase campaign awareness
WhatsApp is the most used communication channel. Take this advantage to be one of the first reaching and connecting with your customers to keep them updated with their latest campaigns. Combine the power of our audience manager with the use of WhatsApp to boost your campaigns conversion.
Wapping integrations
Integrations made easy
Integrations are usually the main challenge when adopting a new tool.
In a platform like Wapping that integrates directly in the checkout process, to provide a simple integration through which every existing and new service works seamless is an important keypoint to ensure not only current performance, but also a constant evolution of the services and features offered to your customers.
That’s why we put a big effort in doing them easy and fast!
STRATEGIC AND OPERATIONAL
Vision is everything. Achieving that customers identify with your brand is a task that requires clearly defining what you want to be for your customer and transmit those values consistently.
Our team helps you to define the best strategy for your new loyalty program according to your brand core values.
SYSTEM INTEGRATIONS
In the past we carried out more that 100 integrations with different providers, payment media an 3rd party solutions in one of the biggest fashion retailers of the world. We know what integration means.
That’s why we have done our best designing, not only the most powerful loyalty program for retailers, but also the smoothest integration. Start using Wapping with just 1-API integration!
By means of a fully documented and intuitive process (even a Checkout simulator is provided) integration can be carried out directly by your IT Team /System integrator. Anyway, a Wapping IT expert will be at your disposal at all times, to advise and guide your IT team through the integration process.
In addition Wapping develops and maintain the plugin/modules/cardtriges for the main Ecommerce platforms and it´s natively connected to Social Media, Facebook, Instagram, WhatsApp.
POS
Connect your physical stores with just 1 API.
The Checkout API Rest allows in 4 steps to connect transactionally any P.O.S. system in the market in a simple way.
Just 1-API integration and all services work seamless.
Ecommerce
Our engineering team has developed modules for the most popular CMS: Shopify, Salesforce Commerce Cloud, Magento, Prestashop to plug into your ecommerce platform.
In case a bespoke ecommerce, you just need to use 2 simple APIs: Checkout API and Customer Wallet API, to provide your users the most powerful program of digital services and benefits integrated into your online store.
APP / Mobile Wallet
If you are running your own APP, integrate the customer wallet with direct i-frame technology, API or instead use our white-label consumer APP fully personalized for your business.
In addition, Wapping is connected with the smartphone pre-installed Apple Wallet and Google Wallet apps, a highly performing alternative to your own app.
And from 26th October 2022, also integrated in WhatsApp!! Check how your loyalty program looks integrated in WHATSAPP
3rd parties: PIMs, Mkt automation,...
Wapping extents integration into your existing marketing stack. Easily connect with existing marketing or customer service tools with connectors and Rest API´s to extend the benefit of reliable real-time data to your operations workflow.
PIMs, Marketing automation platforms, Customer Service tools … can be connected in a simple way!
End to end solution
The world's first retail-specific end-to-end customer intelligence and loyalty platform
Retail customers demand convenient, friction-free brand experiences. Wapping has been specifically designed for retail industry to empower marketing teams by giving them the control to activate customer data into sales.
Know the 3 key points that differentiate Wapping of any other loyalty platform in the market
1
Covering from sign-up/identification to real-time omnichannel performance
We've created an customer intelligence and omnichannel loyalty solution custom-made for retail marketers covering the whole cycle, from sign-up/identification to an omnichannel application of every service.
The solution was envisioned and developed by leading professionals in the retail-tech industry and data-prediction domains with proven projects in one of the biggest world´s retailer.
Approaching the challenge
Customers want hassle-free programs with limited maintenance to make it easy to sign up and use.
The goal is bridging the gap between offline and online shopping, by enabling physical retailers to better engage their customers, extract insights and build valuable relationships that lead to more conversions, greater revenues, and increased loyalty.
Wapping is a SaaS platform approaching the whole challenge regarding customer understanding and loyalty, from customer sign-up/identification to real-time ROI analytics and through an uniform shopping experience in physical stores and online to provide a end-to-end loyalty solution that answers retail concerns.
2
Manage a unique ID per customer without joining silos
Most of CDPs and loyalty solutions try to merge customer information into one ID by joining and curating data silos with semi-automated processes that still don´t offer real clean data.
Wapping creates a reliable, unified 360 view of every customer by grabbing transactionally interactions and social media activity ensuring that every customer is one and unique in your database.
Setting up robust foundations
Without complete context, customer data has little value to businesses. When siloed, customer data fails to live up to its potential. With people demanding convenient, friction-free brand experiences, marketers must understand that consumer engagements must be based on a complete vision of customer interaction with the brand.
Customer identification under a unique ID provides reliable data on a persistent customer profile to become the foundation for successful marketing and lifecycle management.
Robust, dynamic customer profiles equip marketers to create more engaging customer experiences that translate into significant growth and innovation in not only the marketing department but throughout the entire organization.
3
The most powerful loyalty engine with the easiest integration
Many loyalty platforms offer a complex set of API´s to integrate: an API for customers, an API for points, an API for offers,... requiring companies to connect through multiple API methods as long as develop and maintain code and logic in their POS and ecommerce systems. It leads to complicated integrations, costful to support and evolve.
We have put more than 10 years experience integrating dozens of solutions to create an integration process that allows POS and Ecommerce IT teams to get connected in just a few weeks.
1-API integration
A powerful tool does not necessary mean a complicated integration process. With just 1 checkout API any P.O.S. system or bespoke ecommerce can be quickly integrated and rolled out.
You don´t need to develop and maintain logic on your side, to integrate and roll-out your program. And if you run a commercial CMS you just need to install our pre-built plugins.
With the best-in-class data governance, security, and compliance standards to keep your data trustworthy and secure.
Turn data into action
Benefits of using Wapping
1. Manage a Single Customer View
Creating rich customer profiles across online and offline channels requires the collection and unification of cross-channel data into a single customer view. Customer intelligence allows marketers to maintain ownership and control over their most valuable asset: customer data.
2. Build Customer Loyalty
Personalized interactions build brand loyalty. By leveraging actionable real-time customer data, marketers can deliver personalized experiences at every touchpoint and cultivate meaningful interactions with your brand that translate into lasting relationships.
3. Enable Personalized Marketing
Personalized marketing requires marketers to know exactly how the customer is interacting with the brand in any channel. This real-time interaction management gives marketers the speed of consumer decision-making by enabling targeted customer experiences at the right time.
4. Improve Marketing ROI
Optimizing messaging, campaigns and customer experiences both on and off online results in user recognition and targeted, effective marketing. Reliable data between all channels and devices is key to effectively understand what’s working, what isn’t and how best to optimize future campaigns and improve the ROI of marketing efforts across the board.
5. Differentiate your brand
Customers look for those brands that recognizes and make them be part of their culture. The suitable CDP combined with a flexible service engine provides the tool to offer not also personalization but also convenience in terms in customer experience, turning it into a big differentiator making your brand more desirable than your competitors.