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Information is power, as long as you can transform it into action

We must distinguish between information, knowledge and action. Only if information can be transformed into action does it offer true power to the business.


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Why Big Data and Mobile Marketing have arrived in retail to stay?

Classic and generally ineffective loyalty programs are being replaced, thanks to Big Data and Mobile Marketing by new digital programs that add value to the users and improve customer experience.


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10 reasons to roll out a digital loyalty program in your business.

The ultimate goal of using a loyalty program is you to achieve the peace of mind provided by seeing your business growing up with a solid base of loyal and recurring customers.


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Why data is the key in reatil to connect with the “new customer”

Customers seek, increasingly, businesses and brands who make them to live a unique and differential experience. Pleasing and surprising require knowing what the customer is looking for to succeed with value proposals.


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Beyond discounts

Most of the brands use as commercial strategy discounts during the classical sales periods plus specific dates such as Black Friday or the Mid-season, added in the last years and that have been assumed by the market.