Customer centric vs Product centric
Placing customers at the center of the business implies knowing who they are, what they are looking for, what they like. Implies to recognize them to offer a personalized and homogeneous shopping experience in all your sales channels
What is segmentation and what is it for?
En los últimos años las tendencias del marketing y de cómo vender más y mejor han ido cambiando pero hay algo que nunca cambia y que es anterior a toda la era del ecommerce: la sensación de que te traten bien.
Learn what kind of services demands the current consumer and how to start offering them in your business to make their life easier, reward their trust and always become their preferred option.
How are you managing your business? Are your customers the center of your strategy?
Most retail businesses have never considered their main asset: their customers. They handle a lot of management and billing information but they hardly know who visits their stores, why they enter and what their tastes and preferences are.
10 reasons to roll out a digital loyalty program in your business.
The ultimate goal of using a loyalty program is you to achieve the peace of mind provided by seeing your business growing up with a solid base of loyal and recurring customers.
Why data is the key in reatil to connect with the “new customer”
Customers seek, increasingly, businesses and brands who make them to live a unique and differential experience. Pleasing and surprising require knowing what the customer is looking for to succeed with value proposals.