How are you managing your business? Are your customers the center of your strategy?
Most retail businesses have never considered their main asset: their customers. They handle a lot of management and billing information but they hardly know who visits their stores, why they enter and what their tastes and preferences are.
10 reasons to roll out a digital loyalty program in your business.
The ultimate goal of using a loyalty program is you to achieve the peace of mind provided by seeing your business growing up with a solid base of loyal and recurring customers.
Why data is the key in reatil to connect with the “new customer”
Customers seek, increasingly, businesses and brands who make them to live a unique and differential experience. Pleasing and surprising require knowing what the customer is looking for to succeed with value proposals.
Most of the brands use as commercial strategy discounts during the classical sales periods plus specific dates such as Black Friday or the Mid-season, added in the last years and that have been assumed by the market.