Omnichannel, uniting the online and offline worlds
The word omnichannel is already in daily use, we now need to give it some basis…
Customer centric vs Product centric
As time passes things change, sometimes for better, sometimes for worse. In…
Customer loyalty beyond discounts
Customer loyalty much more than just gifts or exclusive promotions for your…
Personalizing the customer experience
In a previous post we saw a few of the benefits that a good customer…
The importance of managing a unique customer ID
We have already seen that having a good segmentation is really important for…