Nuevo retail 3 1

New Retail is here

The fine line that once separated online sales from more traditional retail has…


omnichannel 1

Omnichannel, uniting the online and offline worlds

The word omnichannel is already in daily use, we now need to give it some basis…


Customer centric4 2

Customer centric vs Product centric

As time passes things change, sometimes for better, sometimes for worse. In…


Fidelizacion 6 scaled

Customer loyalty beyond discounts

Customer loyalty much more than just gifts or exclusive promotions for your…


personalizando 2 1

Personalizing the customer experience

In a previous post we saw a few of the benefits that a good customer…


2 ID 1

The importance of managing a unique customer ID

We have already seen that having a good segmentation is really important for…