Information is power, as long as you can transform it into action
We’ve all heard the phrase: knowledge is power. We can have access to more…
One-time engagement vs. continuous engagement
With the rise of social networks and different digital platforms, it is no…
Wapping in E-show Madrid 2022
Wapping will be present as an exhibitor at the Madrid e-show that begins…
Why you need to build hyper-personalised campaigns
Automated campaigns is not the best way to connect and generate real engagement…
The importance of timing when contacting your clients
The world keeps becoming ever more digitised and interconnected. It’s rare to…
A 360º view of your customers
Customers have become omniclients who know you inside-out. They follow you on…