The importance of managing a unique customer ID

We have already seen that having a good segmentation is really important for…


What is segmentation and what is it for?

If we want to personalize the purchasing experience we need to turn it into…


How to develop a real omnichannel experience

The practical application of the concept “omnichannel” covers different areas.…


Why Big Data and Mobile Marketing have arrived in retail to stay?

Technology has opened new forms of relationship between consumers and brands…